Customer Experience Strategist

5 days ago

Melbourne, Victoria, Australia beBeeCustomer Full time $90,000 - $110,000
Customer Experience Strategist

We are seeking a highly skilled Customer Experience Strategist to join our team. This individual will be responsible for building impactful campaigns that connect with customers.

  • Develop and execute a CRM strategy that drives customer engagement and retention
  • Create and manage content to enhance the user experience and stages of the player lifecycle
  • Contribute to our CRM flywheel strategy by identifying effective formats and communication channels for optimal campaign delivery
  • Enhance player lifetime value, reduce churn, and implement relevant CRM strategies
  • Collaborate with Content and Marketing teams to identify promotions and research relevant content to communicate with the player base
  • Monitor and analyze email/SMS/Webpage Pop Up campaign results, including weekly/monthly KPI reports
  • Stay informed of CRM best practices, trends, and tools
  • Recommend and develop plans for delivering campaigns, formats, and platforms to grow profitability
  • Take control of the user journey and implement strategy around customer communication

Key Skills:

  • High-end retention marketing knowledge
  • Passionate team player with ability to work with colleagues across departments
  • Eye for detail, enhancing customer experience through top-line communication
  • Fluent English written and spoken
  • Experience working with creative teams, such as digital design, to prepare visual assets for campaigns
  • Detail-oriented and well-organized
  • HTML/CSS knowledge
  • Excel/Spreadsheet knowledge
  • Hands-on experience with EDM & other CRM marketing tools
  • Bonus points if you also have Sports, Gambling, and Cryptocurrency knowledge, Proficient with Google Suite, Slack, Jira

Perks of Working with Us:

  • Office Perks: In-house baristas, daily catered breakfast, snack walls, drink fridges, modern office spaces, pool tables, table tennis, gaming consoles, F1 simulator
  • Wellbeing & Personal Development: Access to Employee Assistance Program, Learning & Development platform, one paid volunteer day per year, weekly massages
  • Team Connection & Rewards: Team budgets, social sports teams, corporate games, Easygo branded swag, birthday gift vouchers, events & experiences: Company-wide talks, office visits from big-name streamers, meet ambassadors, ballot for exclusive tickets

We believe that everyone's unique contributions drive our success. We never discriminate based on race, religion, nationality, gender identity, sexual orientation, age, marital, veteran, or disability status. We're a global team of dreamers, creators, and game-changers united by a passion for entertainment that inspires the world.

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