Senior Enterprise Sales Development Representative

3 days ago

Sydney, New South Wales, Australia Asana Full time
Enterprise Outbound Business Development Representative

As an Enterprise Outbound Business Development Representative at Asana, your primary objective is to generate a robust pipeline for the enterprise customer segment by targeting new contacts and departments. Your role involves educating them on the value of Asana and initiating new sales cycles.

You play a key part in building Asana business cases across new lines of business and creating momentum for large enterprise deployments in Australia and New Zealand. To achieve this, you will establish high-performance metrics and be a strong representation of Asana's Core Values.

This role is based in our Sydney office with a flexible schedule. You will work from this office in person on Tuesdays, Wednesdays, and Thursdays. Most Asanas have the option to work from home on Mondays and Fridays.

Responsibilities:
  • Generate pipeline for enterprise account executives by researching target customer accounts and personas, and creating customised messaging leveraging existing Asana use cases and industry trends across lines of business to drive qualified opportunities and account expansion.
  • Leverage multi-channel outbound prospecting approach (calls, emails, social), team sequences, templates, and messaging to help build a repeatable process. Proactively implement new & existing processes
  • Cultivate value-driven conversations with multiple Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals.
  • Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR. Understand where to leverage customized vs. scaled approaches to optimize sales-qualified opportunities. Adhere to the SDR/AE Handoff process.
  • Update activity metrics, meetings, SQO and pipeline every week. Proactively identifies gaps between prospecting inputs (calls, emails, social selling, tasks and messaging) and outputs (meetings, SQO's and Pipeline).
  • Effectively execute high-impact trials, meeting SLA requirements, and leverage territory heat maps and buyer's journey to triage target accounts with ABM strategy.
  • Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value. Comfortable differentiating Asana from the competition
  • Implement time management strategy, segmenting time blocks for account research, strategic outreach and scaled Outreach, Enterprise strategy meetings and company meetings.
About You:
  • Minimum of 1 year of sales development experience with at least 6 months of outbound experience
  • Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers
  • Proven success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals.
What We Offer:

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. Our estimated base salary range for this role is between $78,400 AUD - $96,600 AUD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options to cater to your dietary preferences.

About Us:

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a top workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor's and Inc.'s Best Places to Work. We are committed to upholding an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company.

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