Sales Development Lead

2 weeks ago

Sydney, New South Wales, Australia Reward Gateway Full time

Drive Revenue Growth with Our Sales Development Team


Reward Gateway, in partnership with Edenred, is a leading global provider of employee engagement and benefits solutions. We are seeking a highly skilled Sales Development Lead to join our Australian team and drive our outbound strategy and execution.


As a key member of our sales leadership team, you will be responsible for empowering our sales development team to consistently exceed performance goals. Your focus will be on accelerating new logo revenue growth, ensuring our customer-centric brand remains strong, and maintaining a consultative, consistent approach across demand generation, lead nurturing, discovery, and qualification processes.


You will coach and mentor our team of Sales Development Representatives, guiding them to inspire HR prospects with our engagement solutions that help them connect, recognize, and support their employees.



  • Lead the in-market outbound motion, reviewing Australian territories and target account planning to ensure quality and consistency in targeted outbound processes.
  • Proactively coach and train the team to ensure effective lead management and qualification aligned to KPIs.
  • Review funnel metrics to identify trends and recommend strategies to improve lead conversion and enhance pipeline coverage.
  • Support team members in their day-to-day sales activity, ensuring effective lead management and qualification.
  • Continually coach and train the team to ensure quality and consistency in qualification calls, with a focus on discovering, adding insights, and inspiring prospects through a consultative approach and existing client storytelling.
  • Partner cross-functionally to maximize sales development coaching, enablement, and optimization tools to deliver increased sales efficiencies.
  • Network with sales industry leaders and review sales development trends to ensure our sales development team is constantly innovating in consultative sales development best practices.
  • Work strategically with Growth Marketing to create prospecting and account-based marketing campaigns.
  • Consistently review and improve our sales development team playbooks and implement enhancements to drive team performance.
  • Support the attraction of key sales development team talent, including talent mapping and pipeline development, in conjunction with our talent attraction team.
  • Develop and implement strategies to accelerate new SDR onboarding and reduce ramp time.

About You


We are looking for a proven leader in sales development with a strong track record of coaching and building competency to achieve against KPIs. You should have experience in developing outbound strategies, sales funnel management, cold and warm calling, and fanatical prospecting. You should be an expert in consultative selling techniques, including storytelling and using client success narratives to engage prospects.


You should have a data-driven mindset, with experience in reporting, analyzing sales funnel metrics, and implementing strategies to improve conversion rates and pipeline coverage. You should be skilled in sales process improvement, including the creation and refinement of sales development playbooks.


You should be proficient in Salesforce.com, Hubspot, Salesloft, and call intelligence software, with strong IT literacy. You should be a team player who embodies ownership and accountability in a fast-paced environment.


What to Expect


We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know.

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