Omnichannel Customer Engagement Strategy Manager

3 days ago

Sydney, New South Wales, Australia Eli Lilly Full time

About the Role:

We are seeking a highly skilled Omnichannel Customer Engagement Capability Manager to join our team at Eli Lilly. This is a critical role that requires a strategic thinker who can effectively influence across brands and enable strong execution of effective omnichannel campaigns to enhance customer engagement across channels.

Key Responsibilities:

  • Partner across all cross-functional ANZ brand teams to embed Omnichannel strategy, development and execution consistently across ANZ brands, including Campaign Development, Campaign optimization, CET data entry, etc.
  • Identify gaps and propose Solutions to effectively embed Omnichannel Capabilities within each brand team
  • Establish and lead monthly governance to monitor existing campaigns and adjust based on performance
  • Partner with brand teams on the development and implementation of new and major digital solutions, including developing & embedding marketing automation capabilities
  • Partner with sales capabilities and sales leadership to drive more coordinated customer engagement across brand teams and sales teams
  • Represent ANZ in Regional and Global Multichannel Marketing initiatives and ANZ reviews
  • Stay informed about emerging technologies, platforms and trends including from external and parallel industries and bring appropriate advancements and ideas into internal consideration to be a leader in Technology and Tools
  • Evaluate and implement tools that enhance customer interactions and streamline processes

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 2 years of experience in omnichannel marketing
  • Strong understanding of digital marketing and customer journey mapping
  • Excellent leadership, communication, and project management skills
  • Stakeholder management
  • High learning agility and attention to detail
  • Ability to manage competing priorities
  • Ability to proactively identify problems and propose solutions to solve them

About Eli Lilly:

Eli Lilly is a global healthcare leader headquartered in Indianapolis, Indiana. We unite caring with discovery to make life better for people around the world. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.

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