Driving Customer Growth

4 days ago

Sydney, New South Wales, Australia beBeeCustomerGrowth Full time $120,000 - $150,000

As a key member of our team, you will be responsible for driving the growth of our customer base through strategic planning and execution. This role requires a strong understanding of customer lifecycle marketing principles, with expertise in designing effective cross-sell journeys.

\Job Description\

Key Responsibilities:

\
  • \
  • Develop and execute a comprehensive refinance and cross-sell strategy for existing customers, identifying optimal channel and pricing criteria to maximize conversion opportunities \
  • Lead continuous improvement of application journeys for existing customers, identifying friction points and implementing streamlined experiences that maximize conversion rates for refinance and additional products \
  • Project manage technical enhancements to customer platforms (borrower portal), CRM systems, and application flows, working with IT and product teams to prioritize and implement features that enable more effective cross-selling \
  • Design and implement personalized, multi-channel marketing campaigns (email, SMS, online portal, whatsapp) to engage existing customers with relevant refinance and additional product offers. \
  • Analyze customer data to identify patterns that indicate refinance readiness or product affinity, using predictive modeling to proactively target customers before they seek alternatives \
  • Lead A/B testing initiatives across all customer communications to continuously improve refinance and cross-sell conversion rates \
  • Collaborate with product teams to develop exclusive offers, loyalty benefits, and preferential terms for existing customers to drive engagement and deepen relationships \
  • Design and deliver a robust customer education program around refinancing benefits, consolidation opportunities, and complementary financial products. \
  • Additional Requirements:\
    • \
    • Bachelor's degree in Marketing, Business, or related field. \
    • Minimum 5+ years of experience in digital marketing or growth roles, preferably in fintech, lending, or financial services industries. \
    • Advanced proficiency in customer relationship management systems and marketing automation platforms (e.g. Salesforce, HubSpot, Customer.io) to orchestrate personalized communication flows \
    • Strong capability to analyze customer data, identify behavioural patterns, and create sophisticated segmentation models that predict refinance/cross-sell propensity. \
    • Demonstrated ability to lead cross-functional technical initiatives from concept to implementation with strong prioritization skills \
    • Experience with agile project management approaches for iterative development of marketing and product features \
    • Advanced skill in communicating complex initiatives to executive leadership and managing expectations across departments \
    • Benefits:\
      • \
      • Flexible working arrangements and professional development opportunities \
      • Opportunities for collaboration and innovation in a dynamic industry \
      • Access to cutting-edge technologies and tools \
      • Support for ongoing education and training \
      • Recognition and reward for outstanding performance \
      • A culture that values diversity, equity, and inclusion \
      • Opportunities for growth and career advancement \
      • Competitive compensation and benefits package \
      • Working at Our Company:\
        • \
        • We are committed to fostering a positive and inclusive work environment \
        • Our company is dedicated to making a positive impact in the community \
        • Our team is passionate about delivering exceptional customer experiences \
        • Our company is constantly innovating and pushing the boundaries of what is possible \
        • Our culture values creativity, adaptability, and resilience \
        • Our company is committed to reducing its environmental footprint \
        • Our team is passionate about collaborating with diverse stakeholders to achieve shared goals \
        • Our company is dedicated to promoting equality and fairness in all aspects of business \
        • What We Offer:\
          • \
          • Work-life balance and flexibility \
          • Professional development opportunities and training programs \
          • Collaborative and dynamic work environment \
          • Autonomy and ownership over projects and initiatives \
          • Competitive compensation and benefits package \
          • Opportunities for career growth and advancement \
          • Recognition and reward for outstanding performance \
          • A culture that values diversity, equity, and inclusion \
          • Opportunities to make a meaningful impact and contribute to the success of our company

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