Drive Customer Engagement

22 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000

**Job Title:** Lifecycle Marketing Manager

About the Role

We are seeking a highly skilled and experienced Lifecycle Marketing Manager to lead and own the annual lifecycle marketing plan, driving customer activation, engagement, and retention through CRM automation and triggered CRM lifecycle campaigns.

The ideal candidate will have a deep understanding of customer journey mapping, campaign optimization, and data-driven decision making. They will be responsible for developing and implementing comprehensive CRM strategies and annual plans to drive growth, customer engagement, and retention.

Key Responsibilities:

  • Develop and implement comprehensive CRM strategies and annual plans to drive growth, customer engagement, and retention
  • Build and optimise a suite of strategic always on retention campaigns, including always-on engagement and churn prevention campaigns to improve customer tenure
  • Consistently review campaign results and identify opportunities for campaign optimisation
Campaign Delivery & Marketing Automation

The successful candidate will design and execute targeted Adhoc CRM campaigns, aligned with broader Marketing and Product campaigns. They will collaborate with marketing and product teams to ensure CRM strategy is aligned with the overall Marketing Strategy and Product Roadmap.

They will use MA platforms to A/B test content, channels, and timings to personalise and optimise the journey for our customers and maximise open rates and click-through rates.

The candidate will manage e2e build and delivery of lifecycle campaigns and automation journeys across multiple channels. They will monitor and analyse campaign performance, providing post-campaign insights and recommendations on CRM performance and business KPIs.

Required Skills & Qualifications

The ideal candidate will possess:

  • Exceptional communication, influencing, persuasion, presentation, and interpersonal skills
  • Strong independent and collaborative problem solver, a lateral thinker capable of translating creative thoughts to impactful executions
  • Advanced knowledge and experience using data to enable marketing automation platforms such as Braze, Salesforce, Adobe Marketing Cloud, Marketo or Pega

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