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Expansion Strategist

1 month ago

Sydney, New South Wales, Australia S2M Digital Recruitment Full time

**About the Role:**

We are seeking a skilled Expansion Strategist to lead our growth initiatives and drive user acquisition and retention.

As an Expansion Strategist, you will be at the forefront of innovation and experimentation in a rapidly expanding business. You will be responsible for planning, launching, and scaling user acquisition and retention initiatives focusing on biddable media and performance-driven marketing, particularly across Social (Facebook, Instagram, TikTok, and LinkedIn).

You will work closely with a dedicated team of performance and growth managers to optimize customer acquisition and retention.

**Key Responsibilities:**

  • Develop and implement growth strategies that drive user acquisition and retention.
  • Execute and optimize new growth opportunities through creative experimentation on all digital channels.
  • Collaborate with Performance teams to enhance customer experiences and performance marketing campaigns.
  • Test and analyze experiments to optimize marketing efforts, utilizing data analytics to measure effectiveness and make data-driven decisions.

**Requirements:**

  • Proven experience in developing and implementing growth strategies that drive user acquisition and retention.
  • 3-5 years of experience in growth marketing, CRO, or a related field with a focus on growth.
  • A growth mindset and a passion for innovation.

**Estimated Salary:** $80,000 - $120,000 per year