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Fintech Payments Growth Strategist
3 weeks ago
We are seeking a highly skilled Marketing Manager to drive our demand generation, content marketing, and go-to-market strategies.
The ideal candidate will have a strong background in fintech and payments, with 3-7 years of experience in B2B marketing. They will be responsible for developing and executing campaigns to increase awareness, engagement, and conversion among enterprises, merchants, and financial institutions.
The successful candidate will work closely with sales, product, and leadership teams to position our payment solutions, generate high-quality leads, and build brand authority in the industry.
Key Responsibilities:- Demand Generation & Lead Nurturing: Develop and execute B2B marketing campaigns to drive awareness, engagement, and conversion among target audiences.
- Content & Thought Leadership: Create compelling whitepapers, case studies, blogs, and webinars that position us as an industry leader in payments.
- Partner & Channel Marketing: Collaborate with partners and channel networks to drive co-marketing initiatives.
- Sales Enablement Support: Provide sales teams with localised materials and training on marketing campaigns and product messaging.
- Product Marketing: Develop value propositions, messaging, and sales enablement materials to support go-to-market initiatives for our payment solutions.
- Account-Based Marketing (ABM): Partner with sales to implement targeted ABM strategies for key enterprise accounts.
- Event & Conference Strategy: Plan and manage participation in industry events focused on fintech and payments to expand reach and generate leads.
- Performance & Analytics: Track and optimise campaign performance using data-driven insights to maximise ROI.
- 3-7 years of experience in B2B marketing, preferably in fintech, payments, or SaaS.
- Proven expertise in demand generation, content marketing, and ABM strategies.
- Strong knowledge of the travel and/or payments ecosystem, including PSPs, acquiring banks, and enterprise payment solutions.
- Marketing 'all-rounder' and self-starter who is comfortable executing these initiatives themselves.
- Experience with marketing automation tools (HubSpot preferably) and CRM systems.
- Excellent storytelling and communication skills, with the ability to translate complex payment concepts into compelling marketing materials.
- Data-driven mindset with experience analysing campaign performance and optimising based on insights.
- Experience managing co-marketing initiatives and partnerships within the fintech/payments space is a plus.
- Competitive package and professional development opportunities that recognise your contributions.
- Employee-focused culture with generous additional leave benefits and industry-leading parental leave policy.
- Collaborative hands-on environment where diverse perspectives are valued, cross-functional teamwork is the norm, and every voice has impact.
- Supportive leadership that prioritises open communication, clear goals, and ongoing feedback to help you succeed.
- Purpose-driven mission to contribute to a travel-focused fintech dedicated to solving real-world problems.
