Data-Driven Marketing Strategist

2 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $90,000 - $110,000
Job Title:

Data-Driven Marketing Strategist



At our creative agency, we're committed to expressing creativity in all its forms to positively influence people and culture. We believe great marketing is built on data, insights, and strategic integration-not just execution.

About the Role:

We're seeking a Data-Driven Marketing Strategist to play a critical role in shaping data-driven marketing strategies, audience insights, and campaign planning across multiple channels. You will focus on market research, audience segmentation, and brand positioning to develop impactful, multi-channel marketing strategies that drive business growth.


Main Responsibilities:
  • Develop and implement customer-centric marketing strategies, using data-driven insights to inform audience targeting and segmentation.
  • Support the Media Director in responding to client briefs, conducting market research, and identifying marketing opportunities.
  • Provide strategic recommendations on brand positioning, market trends, and audience insights to maximise campaign effectiveness.

Required Skills and Qualifications:
  • Experience in multi-channel marketing strategy, audience segmentation, and brand positioning.
  • Able to translate consumer insights and data analysis into actionable marketing strategies.
  • Strong knowledge of performance metrics and KPIs, ensuring that marketing efforts are aligned with broader business objectives.
  • Presentation skills to communicate complex ideas to clients and internal stakeholders.

Benefits:
  • A dynamic work environment with passionate colleagues.
  • Ongoing training and professional development opportunities.
  • Recognition for individual excellence and effort.

Others:

We foster a diverse and inclusive workplace where everyone can thrive. If you require any reasonable adjustments to the recruitment process or the role, please let us know. To be eligible to apply, you must have Australian citizenship or permanent residency status.

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