Data-Driven Marketing Strategist

2 days ago

Sydney, New South Wales, Australia beBeeAnalytics Full time $230,000 - $260,000
Marketing Analytics and Operations Leader

Our organization seeks a Marketing Analytics and Operations Leader to drive data-informed marketing strategies and operational excellence. This role leads a small team to develop marketing attribution models, optimize campaign performance, and enhance conversion through actionable insights.

Key Responsibilities:

  • Build and lead a high-performing analytics and marketing operations team of 2.
  • Lead development and implementation of comprehensive marketing attribution models and marketing mix modeling (MMM) to measure campaign effectiveness across all channels and touchpoints accurately.
  • Analyze marketing performance data to identify trends, optimize campaign efficiency, and provide actionable insights on what's driving results versus underperforming initiatives, with a focus on growth marketing and conversion optimization.
  • Design and maintain marketing dashboards and reporting systems that provide real-time visibility into campaign performance, lead quality, revenue attribution, and customer lifecycle metrics.
  • Manage marketing operations infrastructure, including lead routing, campaign automation, and data hygiene processes within Salesforce and marketing automation platforms.
  • Conduct deep-dive analysis on marketing funnel performance and customer retention metrics to identify bottlenecks and opportunities for conversion rate and lifecycle optimization.

Requirements:

  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field.
  • Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles.
  • Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges.
  • Proven experience building and managing high-performing and high-engagement teams.
  • Excellent communication and presentation skills with experience presenting to C-level executives and driving strategic decision-making through data-driven insights.
  • Detail-oriented with strong problem-solving abilities and commitment to data accuracy and integrity in fast-paced, growth-oriented environments.
  • Experience with marketing budget planning, forecasting, performance optimization, and vendor management with demonstrated cost optimization results.
  • Understanding of digital marketing channels, including paid search, social media, email marketing, content marketing, and their integration in comprehensive customer journey strategies.
  • Ability to work collaboratively across departments, including Product, Customer Success, and Finance teams and influence stakeholders without direct authority.

Benefits:

Our organization offers a competitive salary and benefits package, as well as opportunities for professional growth and development. We are an equal opportunity employer and welcome applications from diverse candidates.

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