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Senior Marketing Data Strategist

3 weeks ago

Sydney, New South Wales, Australia beBeeData Full time $90,000 - $120,000
Senior Marketing Data Strategist

We are seeking a Senior Marketing Data Strategist to play a critical role within our internal media team.

This position oversees the development and implementation of data-driven strategies to ensure the smooth operation of tools, platforms, and processes that enable effective campaign delivery and performance measurement.

The successful candidate will have expertise in ad tracking strategies, tagging and analytics tools, and data visualization technologies such as BigQuery, Looker, and Google Data Studio.

Responsibilities:

  • Design and implement ad tracking strategies using platform-specific tags and pixels.
  • Oversight of tagging and analytics tools across the organization; troubleshoot and resolve digital marketing tagging and tracking requirements.
  • Cleaning and structuring marketing performance data for use in dashboards and reporting using BigQuery.
  • Developing and maintaining dashboards in Looker, Google Data Studio, and other BI tools to service different stakeholders.
  • Collaboration with Analytics and Data Visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.
  • Process optimization to improve efficiency and accuracy in campaign management and reporting.
  • Management of technical aspects of key marketing platforms to support campaign execution and reporting.
Requirements

The ideal candidate will have:

  • Proven experience implementing pixel tracking, ad tags, and platform integrations.
  • Strong SQL skills and experience working with BigQuery (or equivalent data warehouse technologies).
  • Experience building dashboards and reporting frameworks in Looker, Google Data Studio, or other BI tools.
  • Strong troubleshooting, analytical, and problem-solving skills.
  • Excellent communication skills with the ability to partner effectively with stakeholders across technical and non-technical teams.
  • Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
What We Offer

We offer a range of benefits including access to exclusive publications and products, health and wellbeing initiatives, time off options, development opportunities, and recognition programs.

Our Commitment to Diversity, Equity and Inclusion - We value diversity and inclusion and invite people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. If you require accommodations during the recruitment process, please let us know.