Data-Driven Marketing Strategist

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $230,000 - $260,000
Director of Data-Driven Marketing Strategy

The Director of Data-Driven Marketing Strategy is a senior role that drives data-informed marketing strategies and operational excellence. This leader will develop and implement comprehensive marketing attribution models, optimise campaign performance, and enhance conversion through actionable insights.

This strategic position oversees the development and implementation of data-driven marketing strategies across various channels. The ideal candidate will have a proven track record of driving business growth through innovative marketing approaches.

Key Responsibilities:
  • Develop and lead high-performing analytics and marketing operations teams.
  • Implement marketing attribution models to measure campaign effectiveness.
  • Analyse marketing performance data to identify trends and provide actionable insights.
  • Maintain marketing dashboards and reporting systems.
  • Oversee marketing operations infrastructure.
  • Conduct in-depth analysis on marketing funnel performance and customer retention metrics.
Requirements:
  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field.
  • Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles.
  • Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges.
  • Proven experience building and managing high-performing teams.
  • Excellent communication and presentation skills with experience presenting to C-level executives.
  • Detail-oriented with strong problem-solving abilities and commitment to data accuracy and integrity.
  • Experience with marketing budget planning, forecasting, performance optimisation, and vendor management.
  • Understanding of digital marketing channels and their integration in comprehensive customer journey strategies.
About Us

We create innovative software that empowers organisations to simply and quickly find the truth from any data in a digital world. We are a passionate and talented team, delighting our customers with software that transforms data into actionable intelligence across the globe.

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