Data-Driven Marketing Strategist

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time
Job Opportunity

TPG Telecom is redefining the telecommunications industry by making a positive impact on Australians. Our company thrives on meaningful relationships, creating vibrant and connected communities where everyone belongs.

The role you are applying for is a key contributor to our Marketing Analytics & Effectiveness team, reporting directly to the Group Marketing Effectiveness Lead. Your primary objective will be to drive marketing-led consumer growth with advanced analytics.

As a member of our team, you will play a pivotal role in shaping recommendations across optimisation, effectiveness, performance, and portfolio. Success in this position demands exceptional multidisciplinary skills in Marketing Science, Data Engineering, Growth Strategy, and Stakeholder Advisory.

Key Responsibilities:
  • Support strategic decision-making by providing data-driven insights across marketing channels, campaigns, and initiatives.
  • Deliver ongoing reporting of marketing ROI, effectiveness, portfolio, and related performance metrics to key stakeholders.
  • Oversee the end-to-end warehousing, transformations, and reporting of marketing and business data pipelines, adhering to TPG data governance processes.
  • Manage external data partners, ensuring accountability, timelines, and quality, particularly with suppliers like media agencies and research providers.
  • Embed Market-Mix models to support growth internally within the company and externally with partners.
  • Collaborate with cross-functional teams to align initiatives and outcomes with wider business goals.
Requirements

To succeed in this role, you should possess:

  • Proven experience in marketing analytics, developing, optimizing, and reporting advanced marketing analytics and portfolio insights.
  • In-depth knowledge of the full marketing-mix funnel (traditional and digital).
  • Expertise in econometrics, data science, and machine-learning engineering, with interest or experience in Market-Mix Modelling preferred.
  • Familiarity with ETL tools such as PowerBI, Databricks, DBT, Teradata, and Python.
What We Offer

At TPG Telecom, we value our employees and offer a range of benefits, including:

  • Flexible hybrid working arrangements.
  • Access to a free mobile plan and NBN 100 plan.
  • Additional leave days each year.
  • Access to the TPG Learning Hub and internal development opportunities.
  • Corporate partner discounts.
About Us

TPG Telecom Limited is an Australian telecommunications company, dedicated to providing innovative solutions and services to its customers.

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