Data Driven Marketing Strategist

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $140,000
Job Overview

The Marketing Analytics & Operations Manager plays a critical role in ensuring the smooth operation of tools, platforms and processes that enable effective campaign delivery and performance measurement.

This role oversees process optimisation, digital performance analytics and dashboards while working closely with stakeholders to provide technical expertise, implement solutions and support data-driven decision-making.

Key Responsibilities
  • Design, implement and manage ad tracking strategies, including platform-specific tags and pixels.
  • Oversee tagging and analytics tools across various platforms; troubleshoot and resolve digital marketing tagging and tracking requirements.
  • Leverage BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
  • Build and maintain dashboards in Looker, Google Data Studio and other Business Intelligence tools to service different stakeholders.
  • Collaborate with Analytics and Data Visualisation teams to ensure accurate data capture, transformation and reporting pipelines.
  • Develop, document and optimise internal processes to improve efficiency and accuracy in campaign management and reporting.
  • Manage the technical aspects of key marketing platforms to support campaign execution and reporting.
  • Evaluate and integrate new technologies to enhance performance tracking, reporting and team productivity.
Requirements
  • Proven hands-on experience implementing pixel tracking, ad tags and platform integrations.
  • Strong SQL skills and experience working with BigQuery or equivalent data warehouse technologies.
  • Experience building dashboards and reporting frameworks in Looker, Google Data Studio or other Business Intelligence tools.
  • Strong troubleshooting, analytical and problem-solving skills.
  • Excellent communication skills, with the ability to partner effectively with stakeholders across technical and non-technical teams.
  • Highly organised, detail-oriented and capable of managing multiple priorities in a fast-paced environment.
  • Self-motivated with a sense of accountability, combined with a collaborative and positive team-oriented mindset.
About Our Company

We are a leading media group with a diverse portfolio across news, sport and lifestyle. We are committed to informing, advocating and inspiring Australians, and to building a better Australia.

With over 150 brands and a team of more than 5,000 across the country, we serve more than 17 million Australians each month across digital, video, audio and print platforms.

We offer a fast-paced environment that encourages individuals to take control of their future and grow in dynamic fields.

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