Data-Driven Marketing Strategist

22 hours ago

Sydney, New South Wales, Australia beBeeCrm Full time $100,000 - $150,000
Customer Relationship Management Specialist

We are seeking an experienced Customer Relationship Management (CRM) specialist to join our team. As a CRM specialist, you will be responsible for developing and executing CRM strategies across various channels, including email, social media, and web push notifications.

Your primary focus will be on maintaining and optimising the Salesforce Marketing Cloud platform, as well as identifying and creating customer segments for cross-channel campaigns. You will also gather insights on customers' behaviour and transform these into actionable optimisation campaigns.

Key Responsibilities:
  • Maintain and optimise Salesforce Marketing Cloud platform
  • Develop and execute CRM strategies across Email, SMS, Social, Web and Push Notifications
  • Identify and create customer segments for cross-channel campaigns
  • Gather insights on customers' behaviour and transform these into actionable optimisation campaigns
  • Develop and roll out persona profiles across the business
  • Continuously optimise and analyse customer journeys and programmes, ensuring relevant and engaging lifecycle communications
  • Deliver continual test and learn plans across our campaign objectives, including audience planning, funnel optimisation, channel selection, prioritisation and message content and frequency
  • Deliver ongoing A/B & multivariate methodologies to statistically assess the effectiveness of each trial
  • Own operational delivery, optimisation & reporting of all automated campaigns, including budget management & ROI
  • Work closely and collaboratively with other teams to deliver on strategic goals
Requirements:
  • Must have related degree or at least 5 years CRM management experience
  • 5+ years experience building and optimising EDM, SMS, and web/push strategies including implementation of these streams
  • Experience training other employees on how on EDMs, SMS, web and app push execution
  • Experience in setting up CRM / Lifecycle programs from scratch are essential
  • Experience in rolling out new loyalty programs
  • Well versed in using Google Analytics is desirable
  • An all round CRM professional with a data-driven mindset, you will have a well-rounded commercial understanding
  • Proven analytics and segmentation experience to drive increased growth and ROI in a fast moving environment essential
  • Demonstrated experience deriving insights from structured data and driving commercial returns from a rigorous test and learn optimisation plan
  • You will have a deep understanding of CRM and complex customer journey to drive conversion, acquisition and retention
  • Experience working on a CPD (customer data platform) like Salesforce Marketing Cloud is desirable
  • Demonstrated experience conducting AB and multivariate testings
What We Offer:
  • Onsite gym
  • Ongoing training and development
  • Fun and supportive culture

This role is ideal for an experienced CRM professional who can drive results through data-driven decision making and innovative marketing strategies.

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