Strategic Brand Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia Vicinity Centres Full time

Overview

Vicinity Centres seeks an experienced marketing professional to lead our retail hub brand and marketing efforts. This is a fixed-term contract until October 2025.

About the Role

This role will be responsible for developing and implementing the centre's brand strategy and annual marketing plan, working closely with the Regional Brand and Marketing Manager.

The ideal candidate will have strong analytical skills, a deep understanding of consumer insights, and experience in modern, results-driven marketing.

Key Responsibilities

  • Lead the development and implementation of the centre's brand strategy and annual marketing plan
  • Work closely with the Regional Brand and Marketing Manager to align strategies with Vicinity's Marketing Strategy and Vision Strategy and Action Plan (VSA)
  • Develop commercial strategies, including brand awareness, digital, local activations, partnerships, campaigns, and promotion
  • Maintain strong relationships with retailers, leasing managers, and other stakeholders
  • Manage budgets effectively and ensure timely delivery of projects
  • Demonstrate commitment to building own capability as a people leader

Skills and Qualifications

The successful candidate will possess:

  • Strategic marketing expertise, including data & insights, frameworks, methodologies, and channels
  • Marketing legal, risk, and compliance knowledge
  • Event management and project management skills
  • Interpersonal and strong verbal and written communication skills
  • Financial acumen and proven performance to drive value and commercial results
  • Strong organisational, project management, and time management skills

Benefits

Vicinity offers a range of benefits, including:

  • Flexible working options
  • Birthday leave and purchased additional leave
  • $1,000 worth of VCX securities rewarded for eligible team members
  • Internal mentoring program
  • Generous parental leave

Salary: $85,000 - $110,000 per annum

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