Strategic Brand Developer

1 month ago

Sydney, New South Wales, Australia Talent Focus Full time

We are seeking a highly skilled Strategic Brand Developer to join our team at Talent Focus.

As a key member of our client's marketing team, you will be responsible for developing and executing brand strategies that drive business growth and profitability.

The ideal candidate will have a proven track record of success in brand management, with experience in developing and implementing integrated marketing campaigns that achieve significant results.

You will work closely with cross-functional teams to ensure consistent brand messaging and drive innovation in the assigned territory.

The main goal is to boost brand equity and financial performance, which involves leading marketing initiatives, collaborating with Sales and Customer Marketing, and driving growth, sales, market share, and brand contribution.

About the Role:

  • Develop annual Brand Plans to drive performance and identify insights to unlock growth opportunities to strengthen brand equity with innovative products and services.
  • Boost sales and profitability through data-driven decisions, managing the Brand's P&L, including budgeting and SKU optimization by creating and implementing integrated communication strategies across all channels including SEO & SEM.
  • Maintain the main website ensuring product availability.
  • Execute integrated online and offline strategies, including ATL campaigns, to drive brand growth.
  • Manage the website and oversee product updates, coordinating with teams for necessary changes and market communication.
  • Control budget, boost SEO performance, and evaluate marketing interaction with the site and its users – Provide monthly brand performance reports, conduct market research, and track competitor intelligence.
  • Solve cross-functional issues, drive process improvements, and ensure brand consistency across all materials and communications.

Requirements & Qualifications:

  • Bachelor's degree in Business / Commerce / Marketing.
  • Computer literacy essential; experience in Microsoft Office & Adobe Suite.
  • 1-2 Years Experience as a Brand Manager & or Assistant Brand Manager / Junior Brand Manager (2-3yrs).
  • Experience is preferred in OTC, Skincare, FMCG or the Natural Healthcare industry.
  • Financial management skills including the ability to manage expense budgets with strong key performance indicator focus.

Salary: $70,000 - $90,000 per year, depending on experience.

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