Strategic Brand Growth Manager

3 days ago

Sydney, New South Wales, Australia Accolade Wines Full time

About Accolade Wines


Accolade Wines is a global leader in the wine industry, recognised as a 5-star Employer of Choice.


We are seeking an experienced Strategic Brand Growth Manager to join our dynamic brand marketing team based in Sydney.



Job Overview

$110,000 - $140,000 per year, plus bonus leave and other benefits.

Key Responsibilities

  • Develop strategic brand plans to drive growth and profitability across premium portfolios.
  • Collaborate with cross-functional teams to deliver insights and presentations across the ANZ region.
  • Liaise with experts in Connections, Content and Creative, Shopper, and Category to develop top-notch activities.
  • Implement portfolio strategies and channel development guidelines, setting distribution targets.
  • Drive and manage performance against commercial targets.
  • Communicate brand standards, strategy, and marketing programmes to key stakeholders.
  • Partner with revenue management to monitor and recommend pricing strategies.
  • Analyse financial data and consumer insights to build plans driving positive consumer behaviour change.
  • Manage A&P budgets and contribute to regional long-term forecasting.
  • Lead monthly brand performance reviews and measure key brand activities.
  • Oversee commercialisation of new products, including launch and GTM activation plans.
  • Monitor market trends and review competitor activities.
  • Collaborate with customer channel teams to build consumer-centric plans.
  • Work with the Category team to deliver plans for category growth for Accolade Wines and customers.


Requirements

  • A minimum of 6 years of experience in brand management within the FMCG or liquor industry, with a proven track record of driving brand growth and profitability.
  • Strong commercial acumen with a strategic mindset to look for innovative ways of increasing Accolade Wines' market presence.
  • Experience supporting the management of diverse portfolios across complex retail environments.
  • Demonstrated experience supporting brand P&L management.
  • Demonstrated experience supporting NPD projects from conception through to launch/activation.
  • Understanding, knowledge, and practical experience in FMCG or preferably wine/alcohol.
  • Bachelor's Degree in Marketing or a related field (highly desirable).


What You'll Enjoy

  • A collaborative team environment where you are empowered to make a difference.
  • A staff wine allowance and access to unique wine specials.
  • Flexible working arrangements, including the option to work from home 1-2 days each week.
  • Paid Parental Leave.
  • Fast Friday finishes.
  • The opportunity to volunteer on our Go Beyond Day to make a difference.
  • Private Health Insurance Discounts & Annual Flu Vaccination Program.
  • Plus Employee Assistance Program + other exclusive employee discounts.

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