Strategic Brand Development Manager
4 weeks ago
Opportunity Overview:
As a Senior Brand Manager at the EBOS Group Limited, you will play a pivotal role in driving the strategic direction of the VitaPet brand in Australia.
With a focus on innovation and portfolio management, you will lead the development of the brand strategy, including communications and activations that deliver against our goals.
Key Responsibilities:
- Lead the annual delivery of the VitaPet brand plan;
- Utilize data-driven insights to evolve the innovation funnel and refine the portfolio architecture;
- Motivate and lead cross-functional project teams;
- Develop and execute the VitaPet communications and activation plan;
- Collaborate with key stakeholders on business processes such as stage gate, IBP, and commercial planning;
- Support the VitaPet Brand Manager in delivering key projects and activations within the portfolio;
- Champion the VitaPet brand philosophy internally and with external partners.
Requirements:
- Tertiary qualifications in marketing or communications;
- Prior experience in brand marketing (FMCG essential) and animal health, food, baby products, or other related fields;
- Excellent presentation and communication skills;
- Strong commercial acumen and understanding of P&L and category dynamics;
- Ability to build relationships and influence stakeholders;
- Capacity to manage ambiguity and drive results;
- High level of self-motivation and results-orientation;
- Strong planning and organizational skills;
- Strong work ethic.
Benefits:
This is an exciting opportunity to join a company that values its employees, offers recognition and rewards for hard work, and prioritizes diversity and inclusion.
Additional benefits include:
- Employee Share Plan;
- Company Paid Parental Leave;
- Employee Assistance Program for Mental Health Wellbeing;
- Staff Awards;
- Employee Referral Program;
- Health Insurance Discounts;
- Pet-friendly work environment – Bring your dogs into the office.
We are committed to fostering a workplace that celebrates diversity and inclusion. We welcome applications from candidates of diverse backgrounds, abilities, ages, and cultures.
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