Brand Manager Leader for Retail Marketing
2 weeks ago
About the Role
We are seeking an experienced Brand Manager Leader to join our team at Fantastic Furniture Australia as the Head of Retail Brand Marketing. This is a strategic and dynamic operational role that leads and drives our retail marketing efforts, responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer engagement and increase revenue.
Key Responsibilities:
- Leadership: Foster a collaborative environment, drive breakthrough thinking and strategic discussions, adapt coaching styles to meet team needs.
- Safety and Wellbeing: Promote a culture of health, safety, and wellbeing, ensure compliance with safety and risk management requirements.
- Team Development: Collaborate across teams and develop a high-performing team, engage and develop team members to achieve brand and campaign objectives.
- Brand Strategy: Define, develop, and evolve our brand identity across all channels, design campaigns that drive loyalty and customer engagement, engage with research agencies to develop and implement customer research projects.
- Operational Excellence: Analyse, improve, and track campaign success through KPIs and data-driven insights, manage campaign budgets effectively, ensuring cost efficiency and accountability.
- Community Engagement: Develop and implement campaigns that build Fantastic Furniture's credibility in the community and planet, support sustainability initiatives through powerful messaging.
- Business Growth: Develop and execute campaigns that capture attention and foster emotional connections with customers, oversee the development of compelling content and messaging that resonates with target audiences.
About You
To succeed in this role, you will need substantial experience in marketing roles, including brand management and campaign execution, previous exposure to media (both mass and digital) and working with creative and media agencies, proven track record of developing and implementing successful multi-channel marketing campaigns, and strong background in budget management and optimizing marketing spend.
Benefits
- Competitive Salary: $120,000 - $150,000 per annum, depending on experience.
- Benefits Package: Enjoy exclusive discounts on Fantastic Furniture products, free onsite parking, snacks, and a range of health and wellness programs.
- Career Opportunities: We're committed to your growth, career opportunities can lead you into leadership roles or you can build your skills across departments.
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