Strategic Brand Director
4 days ago
**Job Overview**
At Montu, we're looking for a highly skilled Senior Brand Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies that drive growth and brand awareness.
**About the Role**
We are seeking an experienced Senior Brand Manager with a strong background in product marketing and a strategic mindset. Your primary responsibility will be to create and implement marketing strategies to promote Montu's brands and products. You will lead the brand marketing efforts and work closely with cross-functional teams to drive growth of our brand portfolio, ensure brand consistency, and successfully manage campaigns.
**Key Responsibilities**
- Develop, implement, and execute commercial and product marketing strategies and plans to achieve brand growth objectives, including market analysis, positioning, segmentation, forecasting, product launches, pricing strategies, and development of demand generation campaigns and marketing materials.
- Identify growth opportunities for Montu's product portfolio and develop strategies to capitalize on these opportunities.
- Analyze the effectiveness and impact of current marketing initiatives, track and analyze data, and optimize marketing strategies accordingly.
- Develop and implement product launch strategies that meet business objectives and exceed customer expectations.
- Work with cross-functional teams to develop new brands, including visual identity, brand messaging, style guides, and packaging.
- Define and communicate our brand's unique value proposition and ensure effective product positioning of existing and new products.
- Craft clear and compelling brand messaging and unique value propositions to ensure competitiveness in the market.
- Lead the development of visual narratives that tell the brand's story and engage audiences across different touchpoints.
- Develop and end-to-end execute integrated marketing campaigns across digital, social media, print, and events, targeting a clinical audience.
- Monitor sales results and modify product focus/promotional plans accordingly.
**What We Offer**
- A competitive salary range of $120,000 - $160,000 per annum, depending on experience.
- A comprehensive benefits package, including private health insurance discount through Medibank, up to 8 weeks of paid parental leave, and access to SAGED courses and more through the Greenhouse learning platform.
- The freedom of a full-time, work-from-home role with access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
- Mental health support through our wellbeing platform, Unmind, and swag kits to celebrate key milestones in your journey with us.
- Ergonomic equipment reimbursement benefit and discounts with over 450 retailers through our Reward and Recognition platform.
- The opportunity to work with a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase.
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