Customer Journey Manager

6 days ago

Sydney, New South Wales, Australia beBeeLifecycle Full time $90,000 - $150,000
Job Overview

This pivotal role shapes the end-to-end customer journey, ensuring personalized, timely, and impactful interactions.

Key Responsibilities
  • Manage a lifecycle marketing strategy that drives engagement, retention, and lifetime value across all stages of the customer experience.
  • Develop and execute multi-channel campaigns leveraging platforms such as Braze, MoEngage, Adobe Experience Cloud, Salesforce Marketing Cloud, or similar.
  • Create and manage customer journey maps to identify friction points and opportunities for deeper engagement.
  • Design segmentation strategies to deliver personalized communications.
  • Collaborate with cross-functional teams to align lifecycle initiatives with broader business goals.
  • Analyse campaign performance, customer behaviour, and lifecycle metrics to continuously optimize marketing efforts.

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