Strategic Media Partner
4 weeks ago
Unlock the potential of Mars Pet Nutrition in Australia and New Zealand as the ANZ Media Lead. This pivotal role will be instrumental in shaping our connected communications strategy and driving meaningful personalization at scale.
Key Responsibilities:
- Strategic Media Planning: Develop and execute integrated media frameworks, contextualizing global strategies for the ANZ market, and owning the annual briefing process for integrated communications planning.
- Media Effectiveness: Define scalable solutions, best practices, and frequent learnings to advance Mars Pet Nutrition ANZ media efforts across integrated full-funnel brand campaigns.
- Agency Management: Collaborate with the Director to own strategic media agency partnerships, ensuring excellent deployment of market-integrated full-funnel brand media plans from briefing to execution.
- Data Activation: Partner with the Digital Acceleration lead to create comprehensive data activation plans, leveraging Retail Media relationships with Connected Commerce and Shopper Marketing teams to capitalize on data targeting and conversion opportunities.
- Capability Building: Contribute to central teams responsible for transformation change management, sharing best practices and optimizing ways of working to deliver digital-first strategies, recommending tools, resources, and infrastructure to succeed.
What Mars Offers:
- Work with a diverse and talented Associate community of over 130,000, guided by the Five Principles.
- Join a purpose-driven company striving to build the world we want tomorrow, today.
- Access to best-in-class learning and development support from day one, including Mars University.
- Competitive salary and benefits package, including company bonus.
- Contribute to creating a better world for pets, a world where they're healthy, happy, and welcome.
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