Strategic Social Media Marketing Director

1 week ago

Melbourne, Victoria, Australia CPA Australia Ltd Full time
About the Role

We are seeking an exceptional Strategic Social Media Marketing Director to lead our social media team and drive our social media ecosystem forward.

Job Description

This is a key leadership role that will oversee the strategic coordination and continuous uplift in the channel capability maturity, day-to-day operations, campaign contribution, and optimisation for social platforms across our entire social media ecosystem.

Key Responsibilities
  • Design and develop a compelling social media strategy that drives growth and engagement across our social media channels.
  • Lead the social media team in the continual optimisation of paid and organic media audiences to create and nurture new audiences for re-targeting through to conversion.
  • Work closely with stakeholders to co-lead the production of a content-rich experience designed to meet the journey audience needs and behaviours for each channel/platform.
  • Coach, mentor, and develop your team, as well as manage social media forecasting, budgets, and expenditure.
About You

To be successful in this role, you will have previously led a high-performing social media team, have a strong background in social content creation, digital marketing, and social media operations, and enjoy working with a diverse range of stakeholders.

You will also be the SME in paid and organic media optimisation, social content and platforms, campaign management, and delivery, with a solid understanding of data management and channel analytics/insights, customer journey mapping, and management.

Benefits
  • A competitive salary package of AUD $120,000 - $150,000 per annum.
  • The opportunity to work with a values-led organisation that prioritises member experience and well-being.
  • A hybrid working arrangement that allows for flexibility and work-life balance.
  • A comprehensive rewards and recognition program.
  • Access to learning and professional development opportunities.
  • The ability to purchase additional leave.
  • An annual incentive scheme.
  • The chance to work with a talented and like-minded team.

Candidates must be based in Australia and willing to relocate to Sydney if required. If you are passionate about social media marketing and want to make a real impact in this field, we encourage you to apply.

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