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Market Insights Growth Strategist

1 month ago


Surry Hills, New South Wales, Australia Appetise Full time

We're at the forefront of revolutionising the way food companies understand their shoppers. Our pioneering approach to shopper insights is changing the game for market research.

Our data isn't just about who's buying what—it's about the real motivations behind those choices, from grocery planning to product usage. This is a game-changer for marketers in the food industry, empowering them to make smarter, faster decisions that directly drive growth.

We're disrupting the market by bringing these insights to life through our shoppable recipe platform, already loved by over 60,000 households in New Zealand and Australia. Think of it as the ultimate meal-planning tool, where consumers find their perfect recipes and brands get invaluable data on consumer choices.

At Appetise, we unlock insights that food brands have never had before—showing them their true competition and helping them stay ahead by deeply understanding their customers' needs and habits. With us, every meal becomes a chance to gain an edge.

We're currently a growing, passionate team of 20 based in Christchurch, NZ. Our NZ-based founders are relocating to Sydney for 6-12 months to invest deeply into building our team here, and this role will be one of our founding team and first hires in Australia.

We have big ambitions for 2025 and beyond, and we're looking to add new talent to help us pull off this bold vision. Our partners, consumers, and investors are all behind us, and we're ready to make waves globally.

If you're ready to join a company that's breaking new ground in the world of consumer insights, looking to make a huge impact in Australia, then we'd love to meet you.

This role is perfect for people oriented individuals passionate about the fast paced world of B2B tech startups. We're looking for a strategic powerhouse to be the first member of our customer success team in Australia, joining our team of three in New Zealand.

As a Market Insights Growth Strategist at Appetise, you'll champion our FMCG partners, ensuring they're gaining as much value as possible from our shopper insights platform, and being their voice internally to inform the growth of the product.

We're laser focused on being the go-to for shopper insights that play a pivotal role in solving our partners' big-audacious problems - whether it's marketing campaigns, NPD, or category growth. You'll speak the language of FMCG and be the ultimate brand champion for our partners, working closely with them to bring these activities to life with clear shopper insights at the centre.

The purpose of your role & key tasks

From guiding the onboarding process and ongoing account management for new partners to managing renewals and identifying opportunities for growth - your key responsibilities will be:

  • Be the face of Appetise to our current partners, being a champion of our values and brand in every interaction and cultivating epic long-term relationships with our partners and their champions.
  • Use your knowledge of FMCG to surprise and delight our partners. Understanding their business and communicating shopper insights that help guide strategic planning and execution.
  • Take charge of onboarding exciting new FMCG partners, and making sure that they feel confident in the success of our partnership.
  • Be a key player in driving Appetise's NRR and growth, managing trial and annual renewals and identifying expansions.
  • Be the voice of the customer and collaborate cross-functionally with Sales, Marketing and Product teams to identify opportunities and improve product value.

Benefits

We pride ourselves on creating an environment where talented and dedicated people thrive. We live & breathe our core operating principles:

  • We are Strongest as a Team
  • Change for the Better
  • We Win, or We Learn
  • Commitment to our Customers

This mindset helps us win in the fast-paced food tech landscape. We're a true startup - our team contributes ideas that will help shape the future of Appetise. We're a passionate team, we value open communication, and we don't take ourselves too seriously.

We value a variety of personalities, viewpoints, and cultures, knowing that different perspectives bring a new flavour to our solutions.

We've built a really strong team culture in New Zealand. We place huge importance on working as a team and being passionate about what we do. With our two founders based in Sydney now, we're looking forward to working alongside our founding Australian team (including this role) to translate that culture into a new market.

Our salary range for this role is $100,000-$120,000 per year. You'll also be eligible to participate in our employee stock ownership plan, because we believe in rewarding our team and giving everyone a real stake in our shared success.