Digital Marketing Specialist, Project GTM Lead

5 hours ago

Surry Hills, New South Wales, Australia News Corp Australia Full time

Company Overview

News Corp Australia is a leading media and publishing company in AU, known for its innovative approach to storytelling and customer experience. With a strong focus on growth and expansion, the company offers exciting opportunities for professionals to join its dynamic team.

About the Role

This Marketing Executive, Project GTM role at News Corp Australia involves advocating for the subscriber experience across various initiatives and projects. As a key member of the team, you will collaborate with multiple stakeholders to drive business outcomes and customer satisfaction.

Key Responsibilities

  • Support the execution of the Subscriber Experience & Delivery roadmap, ensuring project deliverables are met on time.
  • Provide administrative support, including maintenance of project management systems and preparation of plans/results tracking/status reports.
  • Support testing and sign-off of new capabilities and/or products ahead of launch (UAT/BVT).
  • Execute GTM activities, including delivering product and marketing requirements (e.g., product matrix, T&Cs, customer journey mapping, and briefing relevant teams for campaign delivery).
  • Execute change programs for internal/external communications, including contact centre briefing.
  • Provide performance reporting for review and analysis of new initiatives implemented.

Requirements

  • Bachelor's degree in Marketing, Business, Project Management, or a related field.
  • Customer-first approach, with a champion mentality for solving problems that benefit the customer.
  • Analytical and critical thinking skills, with the ability to analyze data sets and develop segmentation and cohort analysis.
  • Understanding of project management principles, with experience in supporting the delivery of projects and stakeholder management across company functions.
  • Effective time management skills, with the ability to prioritize tasks and manage deadlines.
  • Adaptability and flexibility, with the ability to adjust to uncertain and changing situations.

What You'll Get

As a successful candidate, you can expect an estimated salary range of $80,000 - $110,000 per year, depending on your experience and qualifications. This role also offers opportunities for professional growth and development within a dynamic and supportive team.

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