Senior CRM Marketing Specialist
6 days ago
We are seeking a highly skilled Senior CRM Marketing Specialist to join our dynamic team in Sydney. As a key member of our Lifecycle & Content team, you will play a critical role in managing and optimising our CRM tools and systems, ensuring that customer data is effectively captured, utilised, and leveraged to strengthen customer relationships.
Key Responsibilities- Oversee the management and optimisation of CRM tools and systems to ensure efficient data capture and utilisation, continuously improving the CRM infrastructure to support business goals.
- Maintain and manage the customer database, ensuring data accuracy and integrity, and implementing data segmentation strategies to effectively categorise and organise customer information for targeted marketing efforts.
- Utilise CRM data to develop and implement personalised marketing strategies, focusing on targeting specific customer segments with tailored communications based on their behaviours, preferences, and lifecycle stages.
- Take a hands-on approach to campaign execution, ensuring that marketing messages are effectively delivered to the right customers at the right time, coordinating and managing the deployment of campaigns across various channels, including email marketing, push notifications, in-app messaging, and other digital touchpoints.
- Design and execute comprehensive A/B testing strategies for CRM campaigns across various channels, analysing test results to drive data-informed decisions, continuously improving campaign performance and maximising conversion rates.
- Work closely with product marketing and content teams to ensure that the content created is effectively integrated into the CRM campaigns and reaches the target audience at the optimal time and through the most effective channels.
- Minimum of 3 years of experience in CRM management, preferably within the financial services or FinTech industry.
- Proficient in CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, Braze) and marketing automation tools.
- Strong understanding of database management and data segmentation techniques.
- Excellent analytical skills with experience interpreting customer data and using insights to inform marketing strategies.
- Hands-on experience in executing marketing campaigns, with a focus on personalisation and targeted communication.
- Strong verbal and written communication skills, with the ability to effectively convey insights and recommendations to diverse audiences.
- Ability to work in a fast-paced, cross-functional environment, managing multiple projects simultaneously.
- Proven track record of driving customer engagement and improving customer relationships through effective CRM strategies.
- Charity give-back days.
- 1 extra annual day of leave for your birthday.
- A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts and enjoy various resources to enhance your physical & mental wellbeing.
- Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).
- Social Club, LinkedIn Learning and more.
CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don't just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.
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