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Senior CRM Marketing Strategist

2 months ago

Sydney, New South Wales, Australia CMC Markets Asia Pacific Pty Ltd Full time
About the Role

We are seeking a highly skilled Senior CRM Marketing Specialist to join our dynamic team in Sydney. Reporting to the Growth Marketing Manager – Lifecycle & Content, this role is integral to managing and optimising our CRM tools and systems, ensuring that customer data is effectively captured, utilised, and leveraged to strengthen customer relationships.

Key Responsibilities
  • CRM Management: Oversee the management and optimisation of CRM tools and systems to ensure efficient data capture and utilisation. Work to continuously improve the CRM infrastructure to support business goals.
  • Customer Database Management: Maintain and manage the customer database, ensuring data accuracy and integrity. Implement data segmentation strategies to effectively categorise and organise customer information for targeted marketing efforts.
  • Personalised Marketing Strategies: Utilise CRM data to develop and implement personalised marketing strategies. Focus on targeting specific customer segments with tailored communications based on their behaviours, preferences, and lifecycle stages.
  • Campaign Execution: Take a hands-on approach to campaign execution, ensuring that marketing messages are effectively delivered to the right customers at the right time. Coordinate and manage the deployment of campaigns across various channels, including email marketing, push notifications, in-app messaging, and other digital touchpoints.
  • A/B Testing: Design and execute comprehensive A/B testing strategies for CRM campaigns across various channels (email, push notifications, in-app messaging, etc.). Analyse test results to drive data-informed decisions, continuously improve campaign performance and maximise conversion rates.
  • Collaboration: Work closely with product marketing and content teams to ensure that the content created is effectively integrated into the CRM campaigns and reaches the target audience at the optimal time and through the most effective channels.
About You
  • Minimum of 3 years of experience in CRM management, preferably within the financial services or FinTech industry.
  • Proficient in CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, Braze) and marketing automation tools.
  • Strong understanding of database management and data segmentation techniques.
  • Excellent analytical skills with experience interpreting customer data and using insights to inform marketing strategies.
  • Hands-on experience in executing marketing campaigns, with a focus on personalisation and targeted communication.
  • Strong verbal and written communication skills, with the ability to effectively convey insights and recommendations to diverse audiences.
  • Ability to work in a fast-paced, cross-functional environment, managing multiple projects simultaneously.
  • Proven track record of driving customer engagement and improving customer relationships through effective CRM strategies.
Benefits
  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts and enjoy various resources to enhance your physical & mental wellbeing.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).
  • Social Club,, LinkedIn Learning and more.