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Senior CRM Marketing Strategist

2 months ago

Sydney, New South Wales, Australia CMC Markets Full time
About the Role

We are seeking a highly skilled Senior CRM Marketing Specialist to join our dynamic team at CMC Markets. As a key member of our Lifecycle & Content team, you will play a crucial role in managing and optimizing our CRM tools and systems to drive customer engagement and strengthen relationships.

Key Responsibilities
  • Oversee the management and optimization of CRM tools and systems to ensure efficient data capture and utilization.
  • Work to continuously improve the CRM infrastructure to support business goals and objectives.
  • Maintain and manage the customer database, ensuring data accuracy and integrity.
  • Implement data segmentation strategies to effectively categorize and organize customer information for targeted marketing efforts.
  • Utilize CRM data to develop and implement personalized marketing strategies, focusing on targeting specific customer segments with tailored communications based on their behaviors, preferences, and lifecycle stages.
  • Take a hands-on approach to campaign execution, ensuring that marketing messages are effectively delivered to the right customers at the right time.
  • Coordinate and manage the deployment of campaigns across various channels, including email marketing, push notifications, in-app messaging, and other digital touchpoints.
  • Design and execute comprehensive A/B testing strategies for CRM campaigns across various channels.
  • Analyze test results to drive data-informed decisions, continuously improve campaign performance, and maximize conversion rates.
  • Work closely with product marketing and content teams to ensure that the content created is effectively integrated into the CRM campaigns and reaches the target audience at the optimal time and through the most effective channels.
About You
  • Minimum of 3 years of experience in CRM management, preferably within the financial services or Fin Tech industry.
  • Proficient in CRM platforms (e.g., Salesforce, Hub Spot, Microsoft Dynamics, Braze) and marketing automation tools.
  • Strong understanding of database management and data segmentation techniques.
  • Excellent analytical skills with experience interpreting customer data and using insights to inform marketing strategies.
  • Hands-on experience in executing marketing campaigns, with a focus on personalization and targeted communication.
  • Strong verbal and written communication skills, with the ability to effectively convey insights and recommendations to diverse audiences.
  • Ability to work in a fast-paced, cross-functional environment, managing multiple projects simultaneously.
  • Proven track record of driving customer engagement and improving customer relationships through effective CRM strategies.