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CRM Marketing Coordinator

2 months ago

Sydney, New South Wales, Australia Zimmermann Full time
About the Role

Zimmermann is seeking a highly skilled CRM Marketing Assistant to join our team based at our Head Office in Rosebery, NSW.

This role will support our one-client vision across all CRM channels, responsible for driving client loyalty and retention through the delivery of targeted client communications.

Key Responsibilities:

  • Content Creation: Develop engaging content for emails, and future CRM channels, including template versions, subject lines, and copywriting.
  • Performance Tracking: Monitor the weekly performance of email campaigns and future CRM channel engagement against targets, including open, click-through rates, and revenue generation.
  • Email Campaign Management: Schedule, test, and deploy client email campaigns, including BAU, store support, campaign-led, and key brand moments.
  • Personalized Client Experience: Collaborate with the CRM Marketing Manager to drive a personalized client experience in both physical and digital environments across the global market.
  • Calendar Management: Maintain the Retail Activity Calendar, store updates, global events calendar, and CRM marketing calendars and documents.
  • Research and Development: Research communication creative for client campaigns and competitor benchmarking.
  • Testing Strategy: Support the development of a global testing strategy in collaboration with the CRM Marketing Specialist, including control groups, to identify optimal deployment times and creativity for emails across all regions.
  • Brand Style Guide: Support brand style guide updates in collaboration with the CRM Marketing Manager.
About You

We are looking for a candidate with:

  • Digital Marketing Experience: Strong experience/interest in digital marketing, eCommerce, communications, and luxury fashion.
  • Customer Focus: Passionate about providing an elevated customer experience and delivery.
  • Creative Assets: Ability to develop creative assets to support campaigns, working with agencies and individually to build high engagement in brand creative.
  • Analytical Skills: Strong analytical skills with the ability to produce reports along with valuable insights and analysis.
  • Attention to Detail: Organized with high attention to detail.
  • Industry Knowledge: Strong understanding of the latest trends and best practices in email marketing and measurement.
  • Collaboration: Strong collaborative and communication skills.
About Zimmermann

Zimmermann is a global luxury brand offering bespoke development plans, ongoing training and development, generous employee discounts, and opportunities for career growth and international opportunities.