Digital Marketing Strategist
1 month ago
About Accent Group Limited:
We are a leading retailer of sports, fashion and lifestyle brands in Australia and New Zealand.
Job Title: Digital Marketing Strategist - Brand Development
Salary: AU$80,000 - AU$110,000 per annum (dependent on experience)
Job Description:
This is an exciting opportunity for a skilled marketing professional to join our team as a Digital Marketing Strategist - Brand Development. As a key member of the brand marketing team, you will be responsible for executing the brand objectives across various marketing channels.
Key Responsibilities:
- Brief Paid Social Brand campaigns across Australia and New Zealand to internal Digital Agency.
- Prepare Monthly Paid Social campaign performance results to positively affect future outcomes.
- Coordinate local Brand and Partnership content creation requirements to internal Creative Agency.
- Work closely with Brand Marketing Manager on campaign photoshoots – fulfill all sample requests, attend photoshoots, and ensure brand requirements are met.
- Develop, deliver, and grow the organic social media channels (Meta).
- Weekly reporting of Social Media results.
- Ensure fortnightly Global Social approvals are scheduled and deadlines met.
- Assist in the Quarterly Influencer Agency brief and presentation.
- Coordinate Influencer and Athlete product deliveries to meet social campaign objectives.
- Work with Wholesale Account Managers on local omni-channel Wholesale content requirements.
- D Deliver content & directives to Wholesale Key account managers.
- Showroom/office VM/POP updates as required.
- Build key relationships (Internal Agencies, Wholesale Sales & Marketing, Buying, Merch Planning, Finance).
- Manage relationships with external agencies: Influencer, Partnership teams, Print Agency.
- Marketing Budget admin and PO entry.
- Ad hoc business requests when required (Events and Partnership Activations).
To be successful:
- 3+ years' proven experience in marketing (experience working in-house or for an agency on other great brands is advantageous).
- Familiarity with end-to-end content creation.
- Ability to interpret global guidelines with a local lens.
- Up-to-date with the social media landscape with solid comprehension of social media metrics and tools.
- Experience working with influencers and managing external agencies.
- Excellent communication and interpersonal skills.
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