Digital Marketing Strategist
2 weeks ago
About us:
dentsu is a global network of diverse talents in media, creative content and technology, driven by a shared ambition to innovate the way brands are built.
We operate in a collaborative and agile environment where you'll develop versatile skills and be exposed to new and exciting thinking. With a pioneering spirit aimed at making a positive impact on brands, society and each other – we're at the forefront of the digital economy.
What's in it for you?
- A transforming agency that puts its people and culture at the forefront of everything we do – collaborative, fun, progressive.
- Loads of opportunities to network and build your social circle with team bonding days & nights, learning seminars, industry events and much more
- An inclusive culture that enables our employees to bring their whole selves to work and be proud of doing so. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
- Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy
- Attractive remuneration packages, parental leave policies & leave purchase options
- 5 weeks annual leave after 2 years of service and 3 whole company mental health awareness days off per year + your birthday off
- $250 personal development fund to support your personal ambitions and growth (ever wanted to scuba dive?)
- Career Development and Learning & Development opportunities, including access to our global online dentsu University
- Join an award-winning agency, having recently been awarded the Google Honors 2021, Agency Team of the Year
- Huge perks with discounts on health insurance, gym memberships, car purchasing or novated leasing, retail and travel.
Salary:
$80,000 - $120,000 per annum, based on experience.
About this role:
You will be working across market leading brands from travel to finance to education and retail, but as always, the devil is in the detail in this highly team orientated and exciting setting. At its core, the SEO Executive is responsible for supporting the daily SEO activities of our top clients and collaborating closely with the SEO manager & SEO director. You will be developing and executing the strategies, content and outreach campaigns of our world-class SEO campaigns.
Responsibilities:
- Support the execution of your client SEO & Content strategies and support quarterly/bi-annual business reviews with your client to proactively manage necessary changes to deliverables.
- Conduct user-centric SEO research and analysis for clients and be a master of core SEO activity such as technical SEO optimisation, on-page optimisation, keyword research, content gap analysis and content optimisation.
- Conduct outreach & digital PR campaign ideation and implementation
- Manage the monthly activity plans for your clients and support the delivery of key tasks.
- Build bridges with peer channels and ensure your SEO clients are highly connected to the content, paid media and data & analytics teams
- Identify opportunities for your client and suggest proactively ways of improving overall performance.
Requirements:
- An experienced and curious digital analyst with 1-3 years' experience or a proven SEO professional working in the industry.
- Proven client management experience and successful delivery.
- You have evidence of building strategic SEO campaign frameworks that tactically incorporate both owned and paid activity to achieve maximum reach, engagement and interaction.
- Understand the architecture of amplification campaigns and how they're used to support great content.
- Good on the tools and analytics platforms – i.e. Google Analytics, Google Search Console, SurferSEO, Ahrefs, SEMRush.
Become a champion for meaningful progress:
Together we make our mark. Together we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world.
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