Digital Performance Marketing Strategist
4 days ago
About Accent Group Limited:
We are an innovative company seeking a skilled Digital Performance Marketing Strategist to join our team. The successful candidate will play a key role in driving the success of our digital marketing campaigns.
Key Responsibilities:
- Create and implement high-performing digital marketing strategies across multiple channels, including paid search, remarketing, and affiliates marketing.
- Analyse campaign data to identify areas for improvement and develop optimisation plans to drive revenue growth and profitability.
- Develop and maintain strong relationships with internal stakeholders, including the eCommerce team and Marketing teams, to align digital marketing strategy with business objectives.
- Stay up-to-date with the latest trends and best practices in PPC and affiliates marketing to ensure we remain competitive in the market.
- Manage budgets effectively to achieve strong returns on investment.
Requirements:
- Degree or equivalent qualification in a relevant field, such as digital marketing, eCommerce, or accounting.
- 3-5 years of experience in platform trading across major real-time buying platforms, including Google Ads and Adobe Analytics.
- Strong knowledge of Google/Adobe Analytics, Google AdWords, and Google Tag Manager.
- Experience working with the Adobe technology stack is highly advantageous.
- Previous experience managing digital marketing for a multi/omni-channel retailer, combining both online and offline success criteria is preferred.
What We Offer:
- A competitive salary of $120,000 per annum.
- A dynamic and fast-paced work environment with opportunities for career growth and development.
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
About You:
- You have a strong passion for digital marketing and a desire to stay ahead of the curve in terms of industry trends and best practices.
- You are a strategic thinker with excellent analytical skills and the ability to communicate complex ideas to non-technical stakeholders.
- You are a team player with excellent interpersonal skills and the ability to build strong relationships with internal stakeholders.
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