Global Marketing Strategy Director

1 month ago

Sydney, New South Wales, Australia Woods Bagot Full time
About the Role

We are seeking a highly skilled Global Marketing Strategy Director to spearhead our marketing efforts worldwide. As a key member of our global leadership team, you will drive growth and enhance our brand presence across various markets.

Reporting directly to our Global CEO, you will oversee the development and implementation of comprehensive marketing strategies across multiple channels and regions. Your expertise in global marketing leadership will be instrumental in shaping our brand's identity and driving business success.

Main Responsibilities:
  • Vision, Brand, and Identity Custodianship:
  • Partner with our Global Head of Brand to ensure consistency across all global markets.
  • Develop and implement new initiatives and maintain robust oversight of brand standards.
  • Evaluate quarterly audits and reports to assess brand performance.
  • Growth Strategy & Customer Acquisition:
  • Design and execute top-of-funnel marketing strategies to drive lead generation in growth markets.
  • Define and manage the global marketing budget, establish metrics for success, and connect strategies to our global CRM system.
  • Create powerful lead nurturing strategies to advance existing client relationships in mature markets.
  • Digital Strategy – Metrics Development and Measurement:
  • Oversight of global omni-channel digital strategy in collaboration with the Global Digital Marketing Lead.
  • Ensure clear metrics and measurement are in place to support client acquisition and retention goals.
  • Paid Search: Manage and optimise paid search campaigns to drive targeted traffic and conversions.
  • Paid Social: Develop and execute paid social media campaigns to enhance brand visibility and engagement.
  • Organic Search and Social: Oversee SEO and organic social media strategies to build long-term brand presence.
  • Customer Journey Modelling: Utilise Microsoft 365 Journey Maker for automating and optimising customer interactions.
  • Retargeting: Implement retargeting strategies to draw new clients into our marketing funnel to drive conversions.
  • Content Development: Oversee the creation of engaging content across various platforms.
  • Website: Manage CMS updates monthly and produce quarterly reports on website performance.
  • Podcast: Lead global internal media efforts, including podcast and video content development.
  • Measurement: Generate CEO quarterly analytics and results reports to guide strategic digital decisions.
Requirements:
  • A Bachelor's degree in marketing, business, or a related field; an advanced degree is preferred.
  • Extensive experience in global marketing leadership, preferably in a creative services or similar industry.
  • Proven ability to develop and implement successful customer acquisition, growth, and digital strategies.
  • Strong skills in Marketing department management, content development, and PR strategy and execution.
  • Excellent analytical skills and experience with CRM and digital marketing metrics.
  • Exceptional communication, leadership, and project management skills.
  • Proficiency in managing and inspiring cross-functional teams.
Salary:

The estimated salary for this role is AU$150,000 - AU$180,000 per annum, depending on experience.

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