Global Marketing Director

1 week ago

Sydney, New South Wales, Australia Woods Bagot Full time

About Woods Bagot, a leading global architecture company

Woods Bagot is an award-winning People Architecture company that puts human experience at the forefront of our design process to create and deliver engaging, future-oriented projects that meet people's needs.

We have over 850 experts working across 17 studios in Australia, New Zealand, Asia, Europe, the Middle East and North America. Our Global Studio model enables us to work collaboratively across time zones and borders, leveraging the latest technology to share design intelligence and strengthen our knowledge base worldwide.

About the Role

We are seeking a visionary Global Marketing Director to spearhead our marketing strategy, working closely with our global leadership team to drive growth and enhance our brand presence globally. Reporting directly to the Global CEO, you will oversee the development and implementation of comprehensive marketing strategies across various channels and markets.

This role requires a strategic thinker with a proven track record in global marketing leadership and a deep understanding of digital and traditional marketing landscapes.

Please note that we welcome applications from candidates who are open to being based in either Sydney or Melbourne. We encourage you to indicate your preferred location in your application.

Key Responsibilities:

  • Vision, Brand, and Identity Custodianship:
    • Partner with the Global Head of Brand to ensure consistency in reflecting our vision, credo, and brand positioning across all global markets. This includes quarterly audits and reports, developing new initiatives, and maintaining robust oversight of brand standards.
  • Growth Strategy & Customer Acquisition:
    • Develop and execute top-of-funnel marketing strategies to drive lead generation in growth markets such as North America, Europe, and the Middle East. Define and manage the global marketing budget, establish metrics for success, and connect strategies to our global CRM system.
    • Collaborate with the global client stream leadership to align marketing efforts with business objectives.
  • Digital Strategy – Metrics Development and Measurement:
    • Oversee the creation of a global omni-channel digital strategy in collaboration with the Global Digital Marketing Lead. Ensure clear metrics and measurement are in place to support client acquisition and retention goals.
    • Paid Search: Manage and optimise paid search campaigns to drive targeted traffic and conversions.
    • Paid Social: Develop and execute paid social media campaigns to enhance brand visibility and engagement.
    • Organic Search and Social: Oversee SEO and organic social media strategies to build long-term brand presence.
    • Customer Journey Modelling: Utilise Microsoft 365 Journey Maker for automating and optimising customer interactions.
    • Retargeting: Implement retargeting strategies to draw new clients into our marketing funnel to drive conversions.
    • Content Development: Oversee the creation of engaging content across various platforms.
    • Website: Manage CMS updates monthly and produce quarterly reports on website performance.
    • Podcast: Lead global internal media efforts, including podcast and video content development.
    • Measurement: Generate CEO quarterly analytics and results reports to guide strategic digital decisions.
  • Marketing Studio Management:
    • Manage the Studio, overseeing the production of creative content such as videos, podcasts, social media content, and graphic design.
    • Collaborate with the studio production leader to prioritise workflows and strategic goals.
    • Develop quarterly reports to assess efficiencies and measure progress against objectives.
  • Public Relations and Reputation Management:
    • Develop and implement a global PR strategy. Create localised media strategies for key regions including Europe, the Middle East, North America, China, and Australia.
    • Manage storyline development, global news stories, and media training for leadership.
    • Oversee PR agency relationships to ensure effective representation of the brand.

About You

You will be at the forefront of driving the success of a global brand. As a visionary marketer, you will have the opportunity to lead innovative marketing strategies and work with a talented team to achieve outstanding results.

To be successful in this role, you should demonstrate:

  • Bachelor's degree in marketing, business, or a related field; advanced degree preferred.
  • Extensive experience in global marketing leadership, preferably in a creative services or similar industry.
  • Proven ability to develop and implement successful customer acquisition, growth and digital strategies.
  • Strong skills in Marketing department management, content development, and PR strategy and execution.
  • Excellent analytical skills and experience with CRM and digital marketing metrics.
  • Exceptional communication, leadership, and project management skills.
  • Proficiency in managing and inspiring cross-functional teams.

Estimated Salary: AU$120,000 - AU$180,000 per annum, depending on experience and qualifications.

  • Global Trade Marketing Director

    4 weeks ago

    Sydney, New South Wales, Australia Randstad Full time

    **Job Title:** Global Trade Marketing DirectorA dynamic and innovative automotive company is seeking a Global Trade Marketing Director to lead their trade and consumer marketing efforts.**Key Responsibilities:Develop and execute a comprehensive trade marketing strategy to drive sales objectives.Manage departmental budgets and lead cross-functional...

  • Marketing Director

    2 weeks ago

    Sydney, New South Wales, Australia Internetwork Expert Full time

    We are seeking a Marketing Director to lead our global expansion efforts. This is an exciting opportunity to join our team and contribute to the growth of our organization.About OMGOMG is a leading digital marketing agency with a strong presence in Australia. We pride ourselves on delivering innovative solutions that drive results for our clients. Our team...

  • Senior Marketing Director

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About Online Marketing GurusAt OMG, we are proud to be Australia's largest independent digital marketing agency. We help over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising. Our data-driven strategies transform online presences.We thrive on collaboration...

  • Global Marketing Director of Innovation

    2 weeks ago

    Sydney, New South Wales, Australia Woods Bagot Full time

    About Woods BagotWe are a People Architecture company placing human experience at the centre of our design process to create and deliver engaging, future-oriented projects that respond to the way people actually use space.Our Global Studio model allows us to work collaboratively across time zones and borders, using the latest technology to share design...

  • Global Marketing Strategy Director

    2 weeks ago

    Sydney, New South Wales, Australia Woods Bagot Full time

    About the RoleWe are seeking a highly skilled Global Marketing Strategy Director to spearhead our marketing efforts worldwide. As a key member of our global leadership team, you will drive growth and enhance our brand presence across various markets.Reporting directly to our Global CEO, you will oversee the development and implementation of comprehensive...

  • Global Beverage

    3 weeks ago

    Sydney, New South Wales, Australia Marriott Full time

    W Sydney's Culinary Experience AwaitsWe are seeking a skilled Beverage & Food Marketing Manager to join our team at W Sydney. As the face of our culinary experience, you will be responsible for driving awareness and excitement around our restaurants and bars.About the RoleSalary: $80,000 - $110,000 per annum, based on experienceLocation: W Sydney,...

  • Global Marketing and Advocacy Director

    2 weeks ago

    Sydney, New South Wales, Australia Ignition Full time

    Job OverviewWe are seeking an experienced Global Marketing and Advocacy Director to drive our advocacy initiatives and expand our referral program. As a key member of our global marketing team, you will work collaboratively with our regional teams based in Australia, Canada, and the USA.About the RoleThe successful candidate will be responsible for...

  • Marketing Director for Global Expansion

    3 weeks ago

    Sydney, New South Wales, Australia EBR Full time

    About EBREBR is a leading organization in the industry, dedicated to delivering exceptional results and exceeding expectations.Job Title: Marketing Director for Global ExpansionSalary: $120,000 - $150,000 per annumJob DescriptionEstablish comprehensive go-to-market strategies that encompass product launch, lead generation, experiential, and social media...

  • Strategic Marketing Director for a Global University

    4 weeks ago

    Sydney, New South Wales, Australia University of New South Wales Full time

    Role OverviewWe are seeking a highly experienced and strategic marketing director to join our team at the University of New South Wales. The successful candidate will lead the transformation of our marketing and content pillar, driving global brand reputation and distinctive positioning in line with our new 10-year strategy.About the RoleThe Director will...

  • Global Performance Marketing Director

    4 weeks ago

    Sydney, New South Wales, Australia Mediabrands Full time

    About UsKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation.As a Global Performance Marketing...

  • Education Director

    1 week ago

    Sydney, New South Wales, Australia Oneschool Global Full time

    About Our Vision">OneSchool Global is a pioneering educational institution with a strong presence across 20 countries, boasting over 9000 students and 2000 staff members.">We take pride in our innovative approach to learning, offering a wide range of opportunities for our students and staff alike. Our commitment to excellence has earned us a reputation as...

  • Senior Sales and Marketing Director APAC

    3 weeks ago

    Sydney, New South Wales, Australia TCC Global Full time

    Company OverviewTCC Global is a pioneering loyalty marketing solutions provider, empowering leading retailers to enhance customer engagement and brand loyalty.Job SummaryWe are seeking a seasoned Commercial Director APAC to drive business growth and lead our regional sales team in the APAC market.SalaryThe estimated annual salary for this role is $120,000 -...

  • Global Marketing Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Zenith Full time

    About UsAt Zenith, we believe that marketing is a powerful investment that can build, grow brands, and increase business profitability. We are driven to create new perspectives through modern media.Your OpportunityWe are looking for a talented Global Marketing Strategist to join our team. As an APAC Strategy Director, you will provide strategic thinking and...

  • Marketing Director for Global Brand Transformation

    3 weeks ago

    Sydney, New South Wales, Australia University of New South Wales Full time

    About the RoleWe are seeking a seasoned marketing leader to drive global brand transformation as our new Director Marketing and Content. This is a high-profile role that will play a key part in shaping our brand reputation and positioning.Key ResponsibilitiesLead the transformation of our marketing and content pillar, driving commercial growth and societal...

  • Senior Marketing Director APAC

    1 week ago

    Sydney, New South Wales, Australia TCC Global Full time

    Job OverviewWe are seeking a highly skilled Commercial Director APAC to join our team at TCC Global. As a key member of the management team, you will provide strategic input, drive innovation, and help shape the overall direction of the organization.This is an excellent opportunity for a visionary person to make a significant impact on TCC Global's growth...

  • Marketing Director for Global Music Brands

    4 weeks ago

    Sydney, New South Wales, Australia Universal Music Australia Pty Limited Full time

    About the Role:Universal Music Australia Pty Limited seeks a Marketing Director to lead the development and execution of innovative marketing campaigns for our International Catalogue and Classics & Jazz artists.The successful candidate will have +5 years of experience in marketing, with a proven track record of driving audience growth and revenue increases...

  • Global Marketing Strategist

    1 month ago

    Sydney, New South Wales, Australia Randstad Full time

    Job Title: Trade & Consumer Marketing ManagerAbout the Role:We are seeking a highly skilled Trade & Consumer Marketing Manager to join our dynamic team at Randstad. As a key member of our marketing department, you will be responsible for developing and executing the Trade and Consumer Marketing Plan aligned with sales objectives.Key Responsibilities:Develop...

  • Senior Marketing Director

    2 months ago

    Sydney, New South Wales, Australia Marketing Tip Full time

    Job Title: Senior Marketing ManagerAt NRMA, we're seeking a highly skilled Senior Marketing Manager to lead our Business and Motoring marketing team. As a key member of our marketing team, you'll be responsible for developing and executing marketing strategies that drive business growth and customer engagement.Key Responsibilities:Lead a small team to...

  • Marketing Director for Revenue Growth

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About Online Marketing GurusAt Online Marketing Gurus, we're dedicated to empowering businesses through cutting-edge digital marketing strategies. With a team of over 200 certified professionals, we've established ourselves as Australia's leading independent agency since 2012.We thrive on innovation, collaboration, and a growth mindset, ensuring our clients'...

  • Global Marketing Strategy Director

    2 weeks ago

    Sydney, New South Wales, Australia EBR Full time

    Company Overview:E.B.R. is a dynamic organization seeking an accomplished Mandarin Speaking Marketing Director to spearhead our marketing efforts.About the Role:This challenging position requires a seasoned professional with extensive experience in B2B marketing, specifically in the Media and IT sectors.We are looking for someone who can develop and...