Brand Strategist

2 days ago

Melbourne, Victoria, Australia Danone Full time

About the Role

We are seeking a dynamic Brand Strategist to develop and execute innovative brand strategies, ensuring sustainable growth and excellence in product development and communication. This is a Melbourne based, 17-month contract role with a strong view to becoming permanent.

Key Responsibilities

  • Communication & Media Plan Development - Develop and execute media plans, partner with agencies to effectively reach target consumers, ensure high-quality creative execution, monitor performance across channels, and adhere to validation processes.
  • NPD Pipeline & Project Management - Drive innovation by identifying market gaps, developing and launching new products, leading cross-functional teams, and ensuring project excellence and compliance.
  • Brand Performance Management - Monitor and analyse market trends, portfolio performance, and financials to optimize strategies and recommend improvements, while managing brand expenditure.
  • Presentation & Stakeholder Management - Create and present key business presentations, foster strong agency and supplier relationships, lead cross-functional teams, and align with global/regional teams on strategic initiatives.

About You

This is an exciting opportunity for a seasoned and passionate marketer to manage distinctive dairy brands that enhance consumers' quality of life. With strong commercial acumen and a positive outlook, you will identify opportunities and drive brand performance. You will build and nurture strong working relationships and bring a genuine passion for the dairy products you manage.

Ideal Candidate

  • At least 4 years marketing experience (preferably FMCG)
  • Demonstrated understanding of consumer and customer behaviour
  • Ability to track brand performance and turn data into insights.
  • Proven track record of successful project management and cross functional collaboration
  • Proven success on NPD ideation and execution
  • Experience in communication campaign and media plan
  • Great attention to detail
  • Excellent communication and presentation skills
  • Bachelor's degree in either Marketing or Business development preferred

About Us

At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our Vision - Danone, One Planet. One Health. Our headquarter is in France, we have offices in 55 countries across the globe and our products are sold in over 120 markets. We have been around for more than a century and are the proud owner of some of the best-known brands worldwide including favorites like YoPro, Activia, Aptamil and Karicare

What We Offer

  • A high-performing, collaborative team culture Flexible Hybrid workingThank Danone it's Friday We finish at 3PM every Friday Diverse and inclusive work environmentPersonalised learning opportunities to set you up for successCompetitive Total Reward package including: -Health, Life, and Salary Continuance Insurance weeks gender-neutral paid parental leave -Performance related incentives and annual reviews

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