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Senior Content Strategist

2 months ago

Melbourne, Victoria, Australia Bupa Full time
About the Role

We are seeking a highly skilled Senior Content Strategist to lead our digital content initiatives and drive business growth. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our business objectives.

Key Responsibilities
  • Content Strategy Development: Collaborate with cross-functional teams to develop a content strategy that resonates with our target audience and drives business results.
  • Content Creation: Lead the creation of high-quality, engaging content that meets our brand guidelines and resonates with our audience.
  • Content Governance: Establish and maintain a content governance framework that ensures consistency and quality across all content channels.
  • Team Leadership: Mentor and lead a team of content designers and writers to ensure they have the skills and resources needed to succeed.
  • Analytics and Reporting: Analyze content performance data to inform content decisions and optimize content for better results.
Requirements
  • 5+ years of experience in content strategy, content design, or a related field.
  • Proven track record of developing and implementing successful content strategies that drive business results.
  • Strong leadership and team management skills.
  • Excellent communication and project management skills.
  • Ability to analyze data and make informed content decisions.
What We Offer

We offer a competitive salary, a range of benefits, and opportunities for growth and development. If you are a motivated and experienced content strategist looking for a new challenge, we encourage you to apply.