Marketing Strategist

7 days ago

Melbourne, Victoria, Australia HESTA Super Fund Full time
About the Role

We are seeking a highly skilled Marketing Strategist to join our team at HESTA Super Fund. As a key member of our marketing team, you will be responsible for developing and executing end-to-end marketing strategies to drive campaign effectiveness and engagement.

Key Responsibilities
  • Audience-Centric Approach: Utilize audience data to build targeted campaigns that resonate with our brand and attract new members to the fund.
  • Consistent Brand Experience: Align media planning, buying, and creative efforts to deliver a consistent and impactful brand experience.
  • Collaborative Reporting: Work with partners to establish reporting solutions and benchmark performance across all channels.
  • Analytics Partnership: Partner with our Analytics team to refine tracking, measurement, and reporting tools, optimising the user journey across touchpoints.
  • Technology Enhancement: Onboard and enhance technology platforms to drive brand awareness and acquisition outcomes.
  • Advanced Analytics: Leverage your expertise in key analytics tools to set up advanced tracking/reporting mechanisms and capture critical metrics.
  • Insightful Reporting: Measure, interpret, and present data-driven insights to management and the board, informing decision-making processes.
  • Guidance and Collaboration: Provide guidance to business teams on media decisions, advertising opportunities, and MarTech/AdTech platforms. Collaborate seamlessly with agency partners to deliver exceptional campaigns and projects.
Why HESTA Super Fund?

At HESTA Super Fund, we value and celebrate diversity, equity, and inclusion. We are committed to creating a workplace culture that is welcoming and inclusive for all employees. We offer a range of benefits and programs to support the health, wellbeing, and financial security of our employees, including:

  • Flexible Work Arrangements: We offer flexible work arrangements to support work-life balance and employee wellbeing.
  • Professional Development Opportunities: We offer opportunities for professional development and growth, including training, mentorship, and career advancement.
  • Employee Recognition and Rewards: We recognize and reward employee contributions and achievements through our employee recognition and rewards program.
  • Employee Assistance Program: We offer an employee assistance program to support employee wellbeing and mental health.
What We Offer

We offer a competitive salary and benefits package, including:

  • Salary: Competitive salary based on experience and qualifications.
  • Superannuation: 15% superannuation guarantee.
  • Leave: Generous leave entitlements, including annual leave, sick leave, and parental leave.
  • Professional Development: Opportunities for professional development and growth.

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