Senior Content Strategist

6 days ago

Melbourne, Victoria, Australia Bupaoptical Full time
About the Role

We are seeking a highly skilled Senior Content Strategist to lead our digital content initiatives and drive business growth at Bupaoptical. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our business objectives.

Key Responsibilities
  • Content Strategy and Planning
    • Develop and execute a content strategy that drives engagement, conversion, and revenue growth.
    • Conduct market research and analysis to identify trends and opportunities.
    • Collaborate with cross-functional teams to ensure content aligns with business objectives.
  • Content Creation and Management
    • Oversee the development of high-quality, engaging content across multiple channels.
    • Manage content calendars, workflows, and budgets.
    • Ensure content meets brand guidelines, tone, and style.
  • Team Leadership and Development
    • Lead and mentor a team of content creators and designers.
    • Provide coaching and feedback to ensure team members meet performance expectations.
    • Develop and implement training programs to enhance team skills and knowledge.
Requirements
  • Experience
    • 5+ years of experience in content strategy, content marketing, or a related field.
  • Skills
    • Strong understanding of content marketing principles and best practices.
    • Excellent writing, editing, and communication skills.
    • Ability to lead and manage cross-functional teams.
    • Strong analytical and problem-solving skills.
  • Education
    • Tertiary qualification in marketing, communications, or a related field.
What We Offer

We offer a competitive salary, a range of benefits, and opportunities for growth and development. If you are a motivated and experienced content strategist looking for a new challenge, please apply now.

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