Strategic Digital Content Leader

5 days ago

Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time

About the Role

We are seeking a highly skilled Senior Marketing Manager to lead our Group Content and Publishing team.

The successful candidate will be responsible for delivering the strategy and execution of content across our digital ecosystem and Commbank.com.au, making strategic recommendations and executing on best-practice taxonomy and digital IA for content and the broader website to drive audience growth and consideration.

This is a senior role that requires a proven track record in digital marketing and/or content marketing in a fast-paced environment. The ideal candidate will have excellent attention to detail, a strategic mind, and creative flair, with experience in end-to-end production using a CMS, preferably Adobe Experience Manager.

Your Key Responsibilities

  • Deliver the strategy and execution of content across the digital Brighter ecosystem and Commbank.com.au
  • Make strategic recommendations and execute on best-practice taxonomy and digital IA for content and the broader commbank.com.au website to drive audience growth and consideration
  • Create end-to-end content experiences to ensure seamless customer journey
  • Identify inventory and opportunities for commercial content propositions, based on insights on content performance and UX
  • Champion and execute a content calendar for our digital content hub, and manage stakeholder requests using our CMS

Your Ideal Background

  • A Master's degree or equivalent in Marketing, Communications, or related field
  • 5+ years of experience in digital marketing and/or content marketing in a fast-paced environment
  • Experience in end-to-end production using a CMS, preferably Adobe Experience Manager
  • Excellent writing, editing, and digital user experience skills
  • Influential stakeholder management and exceptional communication skills

About Us

The Commonwealth Bank of Australia is a leading provider of integrated financial services, employing over 52,000 people globally. We're proud of our iconic scale, brand, and diversified business mix. We believe in our purpose to build a brighter future for all.

Our Group Content Chapter sits within the Marketing and Corporate affairs function, focused on continually driving positive reputation, brand consideration, and customer engagement with the Commonwealth Bank.

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, plus excellent benefits and career development opportunities.

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