Digital Content Strategist

7 days ago

Sydney, New South Wales, Australia BAUER MEDIA Full time
About the Role

The Digital Editor is a key content role driving the success of AWW across all digital platforms, with a strong focus on commerce content. Reporting into the Digital Managing Editor, the Digital Editor will use their journalistic skills and deep understanding of AWW's key content pillars to create engaging content that grows audience.

The Digital Editor will use insights and data to inform a content strategy that delivers key traffic and audience metrics while enhancing and evolving this iconic brand. They will build and maintain effective communications with stakeholders, share digital knowledge, and drive best practice.

The Digital Editor works collaboratively with other digital leaders to ensure consistency in operations, processes, and knowledge sharing. They will work towards a cohesive and collaborative team culture within the Lifestyle vertical at Are Media.

Duties:

  • Plan content strategy across site and socials using data and audience insights.
  • Create and edit clean, on-brand content across all digital platforms and content pillars.
  • Use SEO insights and tools to optimise existing content and convert to shoppable content.
  • Ideate and execute commercial content opportunities with the guidance of the DME and Brand Manager.
  • Ensure all digital, social, shopping, and newsletter outputs are met for the brand.
  • Analyse and report on performance across all channels and adjust approach as required.
  • Assign digital tasks and workflow to the wider AWW content team.
  • Drive a high-performing team culture, providing regular feedback via 1:1s and team meetings.

Requirements:

  • At least 5 years' editing experience in digital media, preferably in women's lifestyle.
  • Experience with content management systems, photo editing, and analytic tools.
  • Strong written and verbal communication skills.
  • Experience in content management and the development of content strategies.
  • Strong content ideation skills.
  • Strong understanding of SEO content.
  • Basic understanding of commercial drivers for websites and digital sales processes.
  • Experience as a team/people leader.

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