Digital Content Strategist

5 days ago

Sydney, New South Wales, Australia BAUER MEDIA Full time
About the Role

The Digital Editor is a key position within our team, responsible for driving the success of our digital platforms across all channels, including our website, social media, and email newsletters. This role requires a strong understanding of content creation and management, as well as the ability to analyze data and insights to inform content strategy.

As a Digital Editor, you will be responsible for creating and editing high-quality content that engages and grows our audience. You will work closely with our content team to develop a content strategy that meets our key traffic and audience metrics, while also enhancing and evolving our brand.

This is a truly omnichannel role, requiring effective communication and collaboration with all key stakeholders, including content producers, commercial and shopping leads, and the heads of Social, Email, and SEO. You will share digital knowledge, drive best practice, and provide digital thought leadership for the entire team.

Duties:

  • Use data and audience insights to effectively plan content strategy across site and socials, balancing both short and long-term objectives.
  • Create and edit clean, on-brand, and highly engaging content across all digital platforms and content pillars to meet audience and revenue targets.
  • Use SEO insights and tools to optimize existing content and convert to shoppable content where possible.
  • With the guidance of the DME and Brand Manager, ideate and execute commercial content opportunities.
  • Ensure all digital, social, shopping, and newsletter outputs are met for the brand.
  • Regularly analyze and report on performance across all channels and adjust approach as required.
  • Assign digital tasks and workflow to the wider AWW content team and work with the DME and Editor to ensure workloads are fairly distributed and managed.
  • Drive a high-performing team culture, providing regular feedback via 1:1s and team meetings.

Requirements:

  • At least 5 years' editing experience in digital media - preferably in women's lifestyle.
  • Experience with content management systems, photo editing, and analytic tools.
  • Strong written and verbal communication skills.
  • Experience in content management and the development of content strategies.
  • Strong content ideation skills.
  • Strong understanding of SEO content.
  • Basic understanding of commercial drivers for websites and digital sales processes.
  • Experience as a team/people leader.

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