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Data-Driven Digital Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $125,000 - $150,000

Senior Marketing Leader Job Description:

Job Summary

We are seeking an experienced Senior Marketing Leader to drive our digital marketing strategies and oversee the complete digital ecosystem. The successful candidate will have a strong background in customer data platforms, marketing automation, and personalisation technologies.

Key Responsibilities
  • Customer & Marketing Technology:
  • Develop and implement customer data platforms (CDPs) to create unified customer profiles and enable personalised experiences.
  • Oversee marketing automation systems and workflows to drive customer lifecycle engagement.
  • Direct personalisation initiatives across all digital touchpoints to maximise conversion and retention.
  • Ensure seamless integration between customer data systems and marketing execution platforms.
  • Drive innovation in marketing technology adoption, including AI/ML implementation and emerging channel opportunities.
  • Analytics, Data Science & Web Analytics:
  • Drive comprehensive data science initiatives including predictive modelling, customer lifetime value analysis, and advanced segmentation strategies.
  • Build forecasting frameworks to predict customer behaviour, market trends, and campaign performance across all channels.
  • Develop profitability frameworks and models to optimise marketing spend allocation and maximise return on investment.
  • Establish comprehensive KPI frameworks and performance measurement systems across all marketing functions.
  • Oversee web analytics implementation and optimisation across all digital properties to maximise conversion insights.
  • Lead Google Analytics infrastructure and advanced tracking implementations for comprehensive customer journey analysis.
  • Manage Google Cloud Platform data services including BigQuery for large-scale data processing and analysis.
  • Direct business intelligence initiatives using Looker, Tableau, and other visualisation platforms to deliver actionable insights.
  • Establish robust data governance frameworks ensuring data quality and accessibility across marketing operations.
  • Drive experimentation frameworks and A/B testing methodologies to optimise marketing performance.
  • Strategic Marketing Planning & Integration:
  • Lead holistic marketing planning function that coordinates strategies across digital marketing, analytics, and in-house CRM teams.
  • Develop integrated campaign strategies that align digital marketing initiatives with CRM programmes and customer retention efforts.
  • Oversee cross-functional planning processes to ensure cohesive customer experiences across all touchpoints.
  • Drive strategic alignment between acquisition, retention, and lifecycle marketing initiatives.
  • Establish planning frameworks and governance structures for coordinated marketing execution.
  • Digital Marketing Operations:
  • Lead comprehensive in-house digital marketing capabilities covering the full spectrum of paid media channels.
  • Manage end-to-end media buying operations across all digital publishers and advertising platforms.
  • Oversee product feed management and optimisation across shopping channels, comparison sites, and programmatic platforms.
  • Direct feed automation, data quality, and catalogue management to ensure accurate product representation across all channels.
  • Manage strategic technology partnerships, vendor relationships, and contract negotiations across the marketing technology stack.
  • Direct campaign strategy, execution, and optimisation across search, social, display, video, and emerging digital channels.
Requirements
  • Extensive experience in senior marketing analytics or digital marketing leadership roles with substantial responsibility.
  • Deep expertise in customer data platforms, marketing automation, and personalisation technologies.
  • Strong background in data science methodologies, forecasting, and profitability modelling.
  • Proven experience with Google Cloud Platform and business intelligence tools.
  • Comprehensive knowledge of digital advertising ecosystem, programmatic buying, and media operations.
  • Experience in product feed management and catalogue optimisation across multiple channels.
  • Strong understanding of data privacy regulations and compliance frameworks.
  • Demonstrated success in strategic planning, stakeholder management, and cross-functional team coordination.
  • Proven track record in vendor management, contract negotiation, and technology partnership development.
  • Strong leadership experience building and scaling technical marketing teams with focus on talent development.
  • Excellent communication skills with ability to present complex data insights to executive audiences.
Benefits

We offer a range of benefits to support your career growth and well-being, including:

  • Lifestyle at Country Road Group Experiences to connect our people
  • Retail Careers Internal Progression Lifestyle Choices - Health and wellbeing Botanicca Support Centre Integrated Sourcing and Supply Chain