Data Driven Marketing Specialist

3 days ago

Melbourne, Victoria, Australia beBeeDigital Full time $90,000 - $110,000

Our organisation is seeking a Digital Optimisation Specialist to join our team.

The ideal candidate will be responsible for analysing and interpreting digital data, identifying gaps and optimisation opportunities within the business, and executing improvements. They will support the digital performance team across various product streams to identify better ways of working (tools, processes, etc) that will benefit not only the team but the business and its customers.

This role requires a strong analytical mindset, with the ability to analyse and problem solve. The successful candidate will assist in delivering programs to drive quality digital leads, conversion rate optimisation, and retention - to achieve our strategic digital goals.

  • Provide data, trends analysis, consumer and market insights to support optimising performance and conversion rates across digital assets
  • Drive effective use of digital and website optimisation tools - including research, design reviews and conducting A/B testings
  • Manage SEO performance across websites and recommend SEO lead activities and improvements
  • Measure and track the online customer journey and recommend improvements to increase overall engagement rate
  • Delve and manage monthly digital dashboards reporting
  • Create workspaces to deliver campaigns reporting across the business
  • Share insights and recommendations with internal stakeholders to assist in formulating data-driven decisions
  • Conduct competitor analysis, benchmark capabilities and evaluate new market trends and online user behaviour to identify new optimisation opportunities
  • Identify opportunities to uplift value from existing solutions

The ideal candidate will bring:

  • 3-5 years of digital marketing experience working in an agile environment
  • Expert proficiency with web analytics tools
  • Proficiency with Tag Management tools
  • Strong SEO skills and experience
  • Solid knowledge in utilising AB/multi variate tools
  • Confident in using Content Management Systems and building landing pages
  • High level of attention to detail including demonstrated analytical and reporting skills
Benefits of this Role
  • Flexible/hybrid working to enhance your work/life balance
  • Novated lease benefits and discounts
  • 12 weeks Paid Parental leave and access to our Parents Portal
  • Exempt Employee Share Plan
  • Paid Income Protection Insurance under default Super plan
  • Access to a broad range of learning and development programs
  • Career break and volunteering leave
  • Access to Employee Assistance Program and annual Flu vaccination
  • Lifestyle Rewards program

As an employer who values diversity and inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected.

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