Data-Driven Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeCustomer Full time $85,000 - $126,000
Job Title: Customer Insights Specialist

We are seeking a Customer Insights Specialist to join our Retail Media team. This is an exciting opportunity to drive marketing impact through data-driven insights and strategic planning.

The successful candidate will be responsible for analysing campaign performance, translating data into actionable insights, and developing strategies to optimise future campaigns.

Key Responsibilities:
  • Analyse campaign performance using observational and experimental measurement approaches, as well as statistical modelling techniques.
  • Translate complex data sets into clear, actionable recommendations to optimise future campaigns and drive sales growth.
  • Develop in-depth customer behaviour insights, identifying success and pain points to uncover growth opportunities and assess the impact of existing actions.
  • Create new ways to group, segment, and understand customers in terms of value, behaviour, and motivations, supporting more sophisticated targeting and engagement strategies.
  • Present findings and recommendations to various stakeholders, including vendors, marketing teams, and senior leaders.

About You

  • 4+ years proven experience in marketing measurement, marketing effectiveness, media analytics, or a related analytical role.
  • Strong numerical and analytical skills, with the ability to segment, model, summarise, interpret, and communicate complex data sets.
  • Deep understanding of observational measurement, experimental design, and statistical modelling techniques.
  • Excellent stakeholder management skills, with the ability to work effectively with technical analysts, non-technical audiences, and senior executives.
  • Able to integrate and interpret multiple data sources, including sales, financial, research, and product data.
  • Demonstrated strategic mindset, able to move beyond facts and analysis to deliver actionable recommendations that improve customer engagement.

What's in it for you?

  • Flexible working options, allowing you to balance work and life.
  • Office perks, including a gym facility, fitness classes, free parking, BBQ area, mini-supermarket, and fooderie hub.
  • Discounts on supermarket purchases.
  • Reward through recognition, linked to company values, through our digital recognition platform 'mythanks'.
  • Opportunities for learning and development, including career development programs and job-specific training.
  • Paid parental leave, supporting you in balancing work and family.
  • Investment in your future, through our annual team member share plan offer.

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