Data-Driven Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $140,000

About This Role

We're seeking a seasoned Marketing Insights Expert to play a pivotal role in driving customer growth, loyalty, and acquisition strategies. As a senior-level position, your expertise will directly inform strategic decisions and elevate the performance of our rewards program.

  • Deliver advanced insights into customer behavior, informing strategy and driving business growth.
  • Develop and maintain a comprehensive marketing reporting suite, providing clear and engaging visualizations for daily performance through to executive summaries.
  • Translate technical analysis into actionable business outcomes, influencing decisions across marketing, digital, and leadership teams.
  • Apply predictive analytics to model customer behavior, forecast campaign results, and guide investment decisions.
  • Foster strong relationships with data, analytics, and external partners to continually improve our capabilities.
  • Identify opportunities to enhance and expand our rewards program, increasing engagement, satisfaction, and customer lifetime value.
  • Promote a culture of data-driven decision-making within the marketing team and across the organization.

Your Skills and Qualifications

  • Proven experience in data analysis and marketing strategy development.
  • A track record of leveraging data insights to inform business decisions.
  • Advanced proficiency in data visualization tools (e.g., Tableau) and Google Analytics.
  • Strong skills in forecasting, predictive modeling, and customer behavior analysis.
  • Excellent communication and storytelling abilities, with the capacity to present complex information simply.
  • Experience working across loyalty, acquisition, and eCommerce is highly desirable.
  • Bonus skills that set you apart: MMM, Supermetrics, AWS, SQL.

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