Data Driven Digital Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigital Full time $100,000 - $120,000
Marketing Intelligence Specialist\

We are seeking a skilled Marketing Intelligence Specialist to support our Marketing team in providing actionable insights, driving business growth, and optimising marketing strategies.

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The ideal candidate will possess a strong passion for digital marketing, with experience in statistical analysis, data manipulation, and visualisation using tools like Tableau. Proficiency in SQL and Salesforce Marketing Cloud is also essential.

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This role involves analysing customer behaviour, providing timely reports, managing data integrity, and extracting insights from complex data sets. The successful candidate will be able to communicate complex ideas effectively to both technical and non-technical stakeholders.

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Key responsibilities include:

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  • Developing and maintaining dashboards to track key performance indicators (KPIs)\
  • Analysing customer behaviour and segments to inform marketing strategies\
  • Providing actionable insights to drive business growth and revenue\
  • Managing data flows and integrity for marketing technology systems\
  • Collaborating with cross-functional teams to develop and implement marketing initiatives\
  • Staying up-to-date with industry trends and best practices in marketing analytics\
  • Identifying opportunities for process improvement and implementing changes as needed\
  • Communicating complex ideas effectively to both technical and non-technical stakeholders\
  • Assisting with setting targets and objectives for the Marketing team\
  • Extracting, manipulating, and translating data into reports\
  • Providing insights to inform strategy and increase revenue or decrease spend
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