Digital Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $143,185 - $148,972
Programmatic And Search Manager

The University of Melbourne is seeking a strategic digital marketing leader to lead cutting-edge SEO and SEM strategies, optimise paid social advertising, build out programmatic strategies and drive data-driven marketing innovation.

As the Programmatic and Search Manager, you will be at the forefront of developing and implementing innovative digital marketing strategies across search, social, and programmatic channels. You will have the opportunity to lead a high-performing team, leverage advanced AdTech platforms, and drive data-driven decision-making to maximise marketing ROI.

Your role will directly impact the university's global reach and engagement with key audiences. We are looking for a candidate who is passionate about leveraging data and technology to enhance marketing effectiveness in higher education.

  • Lead cutting-edge SEO and SEM strategies
  • Optimise paid social advertising
  • Build out programmatic strategies
  • Drive data-driven marketing innovation

Qualifications and Experience

  • A postgraduate qualification in Marketing, Science, IT, Advertising, or Business Administration
  • Proven ability to lead and develop high-performing digital marketing teams
  • Extensive experience managing end-to-end digital advertising campaigns across multiple channels
  • Depth knowledge of AdTech platforms and programmatic buying techniques

What We Offer

  • Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being
  • Progressive, considerate leave provisions to empower your work-life balance
  • Salary packaging and access to a range of discounted services
  • Health and wellbeing services including a leading Employee Assistance Programme

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