Data-Driven Advertising Insights Professional
4 days ago
We are seeking a highly skilled and motivated Data-Driven Advertising Insights Professional to help scale our growing advertising business at Amazon.
Key Responsibilities:
- Leverage Amazon's proprietary data and tools, as well as third-party research solutions, to generate actionable insights for advertisers.
- Utilize your expertise in advertising industry trends and understanding of our customers' business to provide strategic guidance to C-suite marketing leaders.
- Present findings and insights in a consultative approach to clients and collaborate with internal teams to provide a complete solution.
- Deal with ambiguity to decipher complex problems, select ideal solutions from a wide array of analytical techniques and concepts, and translate these into actionable recommendations.
- Collaborate cross-functionally, communicate effectively across multiple business functions and geographies, and influence marketing initiatives.
Requirements:
- Bachelor's degree plus 10+ years of experience in client-facing data analysis roles.
- 5+ years of experience in a consulting role in the digital media/AdTech space, or 5+ years of advertising experience with a top advertiser (agency or client-side).
- Excellent data-driven storytelling skills - you can create and deliver compelling, complex analyses in a simple way with outstanding visuals.
- Demonstrated expertise in advertising measurement methodologies, experimentation, marketing mix modeling, and consumer insights research.
- In-depth understanding of advanced statistical techniques and methodologies, as well as simple linear regression analysis, multivariate regression analysis, and model building.
- Proficiency in SQL, with the ability to write queries from scratch, create appropriate joins, extract and manipulate data, format fields, and create new measures and metrics.
Salary: $120,000 per year
Location: Amazon Headquarters, Seattle, WA
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