Digital Advertising Insights Specialist

16 hours ago

Sydney, New South Wales, Australia Amazon Full time
Unlock the Potential of Amazon Advertising

We are seeking a highly skilled Digital Advertising Insights Specialist to join our team at Amazon. This is a unique opportunity to work with a cutting-edge advertising platform and make a significant impact on the success of our customers.

About the Role:

  • Leverage Amazon's proprietary data and tools, as well as third-party research solutions, to generate actionable insights that drive business growth.
  • Collaborate with cross-functional teams to develop and execute strategies that maximize customer ROI.
  • Utilize expertise in advertising measurement methodologies, experimentation, marketing mix modeling, and consumer insights research to inform decision-making.
  • Analyze complex data sets to identify trends and opportunities for improvement.
  • Communicate findings and recommendations to stakeholders through clear, compelling narratives and data visualizations.

Requirements:

  • Bachelor's degree plus 10+ years of experience in client-facing data analysis roles.
  • 5+ years of experience in a consulting role in the digital media/AdTech space, or 5+ years of advertising experience with a top advertiser (agency or client-side).
  • Excellent data-driven storytelling skills - ability to create and deliver compelling, complex analyses in a simple way with outstanding visuals.
  • Demonstrated expertise in advanced statistical techniques and methodologies, as well as simple linear regression analysis, multivariate regression analysis, and model building.
  • Proficiency in SQL, with the ability to write queries from scratch, create appropriate joins, extract and manipulate data, format fields, and create new measures and metrics.
  • Fluency with analytical tools (Python, R, SAS, etc.).

Preferred Qualifications:

  • Experience with advertising publishers and marketing/creative agencies.
  • MBA, Master's degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.
  • Experience in performance advertising in a role where you managed significant complexity and scaling challenges.
  • Experience and familiarity with the AWS stack.
  • Experience in campaign management and set up.

Salary Estimate: $120,000 - $180,000 per year

About Amazon:

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.

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